File:Eskipation.jpg

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File information
Description	A comparison of four frames of Guinness television advertisements, two from Anticipation (1994), two from Eskimo (2004).
Source	Screencapture from the spots on Dailymotion and Esphinx (See Anticipation (Guinness) for links. Comparison image created by myself.
Date	Anticipation was released in May 1994. Eskimo was released in June 2004. Screencaptures taken October 27, 2007.
Author	Copyright owned by Diageo. Work created under contract by Arks Ltd. and Abbott Mead Vickers BBDO, with filming by directors Richie Smyth and Daniel Kleinman(?) respectively.
Permission (Reusing this file)	None. Image use permitted only under Fair Use guidelines

Licensing

This image is a screenshot of a copyrighted television program. As such, the copyright for it is most likely owned by the company or corporation that produced it. It is believed that the use of a limited number of low-resolution screenshots

for identification of and critical commentary on the television program and its contents
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under the Copyright law of the United States. Any other uses of this image, on Wikipedia or elsewhere, might be copyright infringement. For more information, see Wikipedia:Non-free content.
Fair use

To the uploader:

Please add a detailed non-free use rationale for each article the image is used in, which must also declare compliance with the other parts of the non-free content criteria, as well as the source of the work and copyright information.
For example non-free use rationales, see Wikipedia:Use rationale examples.
This template is only for use on images which are screenshots from television. For screenshots of title cards of television programs or station IDs, use {{Non-free title-card}} instead.
Template:Non-free use rationale may be helpful for stating the rationale.

To patrollers and administrators: If this image has an appropriate rationale please append |image has rationale=yes as a parameter to the license template.

Fair use rationale for Anticipation (Guinness)

Fair use rationale

It is believed that the use of this image on the English-language Wikipedia to illustrate the similarities between the two Guinness campaigns on the article(s) on the campaign(s) falls under the "Non-profit educational" clause of the Fair Use doctrine currently upheld by United States law. (17 U.S.C. § 107)
The image is irreplaceable; a free analogue is impossible to produce as the originals will be covered by copyright for the foreseeable future. A text explanation with the same expository ability is likewise impossible to create.
Owing to the very limited web-resolution of the image, only a small portion of the copyrighted works is used.
For the same reasons, the portions of the copyrighted works used are of inherently lower quality than the originals, reducing the risk of competitiveness and therefore the effects of this copy on the market for or value of versions held by the owner of the copyright.

File history

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	Date/Time	Thumbnail	Dimensions	User	Comment
current	16:22, 27 October 2007		300 × 180 (38 KB)	GeeJo (talk \| contribs)	{{Information \|Description=A comparison of four frames of Guinness television advertisements, two from ''Anticipation'' (1994), two from ''Eskimo'' (2004). \|Source=Screencapture from the the spots on Dailymotion and Esphinx (Se

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File usage

The following page uses this file:

Anticipation (advertisement)

Metadata

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Orientation	Normal
Horizontal resolution	27 dpc
Vertical resolution	27 dpc
Software used	Adobe Photoshop 7.0
File change date and time	17:11, 27 October 2007
Color space	Uncalibrated