Jeffrey W. Hayzlett
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| Jeffrey Hayzlett | |
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 Hayzlett at PICNIC, September 2009 |
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| Born | 1960/1961 (age 50–51)[1] Charleston, West Virginia, U.S. |
| Residence | Sioux Falls, South Dakota, relocating to New York City |
| Occupation | 2006–2010 Chief Marketing Officer and Vice President, Eastman Kodak Company |
Jeffrey W. Hayzlett is an American executive who served for four years as the Chief Marketing Officer (CMO) and Vice President of the Eastman Kodak Company, reporting to Kodak Chairman and CEO Antonio M. Perez.
As CMO, Hayzlett was responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He led the company's efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He was responsible for the company's Corporate Communications, Public Relations and Public Affairs organizations. Kodak’s Board of Directors elected him a corporate vice president in October 2007. In May, 2010, he announced his intention to resign from Kodak, effective May 28, to "pursue personal projects".[2]
In May 2010, Jeff Hayzlett released a book entitled "The Mirror Test: Is Your Business Really Breathing?"[1]
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[edit] Early life
Hayzlett was born in Charleston, West Virginia. He was the oldest of three. His father was in the military which caused his family to move frequently.
Hayzlett graduated from Douglas High School in Box Elder, South Dakota in 1979. He then studied government and international affairs at Augustana College, a private college in Sioux Falls, South Dakota. He was a member of Pi Sigma Epsilon.[3][4]
Hayzlett served in staff positions in the United States Senate and United States House of Representatives in Washington, D.C. He later returned to Sioux Falls where he launched a number of companies under the umbrella of Hayzlett Companies, Inc. Hayzlett also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint and Colorbus.
[edit] Awards
He has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award[5] for marketing. He was named "Business to Business Marketer of the Year"[6] by BtoB Magazine and "Direct Marketer of the Year"[7] by the University of Akron Taylor Institute for Direct Marketing. In 2008, Hayzlett was inducted into the College of Business Administration Direct Marketers Hall of Fame. In June 2009, he was awarded the G.D. Crain Jr. Award for Marketing Excellence by the Business Marketing Association (BMA), at their annual meeting.[8]
In the graphic arts industry, Hayzlett has been honored as the International Business Person of the Year Award by the International Printers' Network (IPN), received The British Association for Print and Communication (BAPC) Honorary Life Member award,[9] was given the National Association of Quick Printing (NAQP) Industry Award of Distinction, and most recently was awarded the Earl I. Sundeen Award[10] from the International Graphic Arts Education Association (IGAEA).
[edit] Board memberships and affiliations
Hayzlett is past chairman of the board of directors[11] of the BMA, a member of the board of directors of the Electronic Document Systems Foundation (EDSF), a member of the advisory board of the CMO Council, and is a member of the advisory board of the BPM Forum. He is chairman of the Sales & Marketing Executives International (SMEI) Foundation for Marketing Education, and is a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame. He is also a two-term past chairman of SMEI. Hayzlett was previously a trustee of Pi Sigma Epsilon National Education Foundation, an international sales and marketing fraternity.
[edit] Personal
Hayzlett and his wife Tami have two children, Lindsey and Tyler. They live in Sioux Falls and will be relocating to New York City.[1]
[edit] References
- ^ a b c Wells, Melanie (May 14, 2010). "Kodak CMO Jeff Hayzlett To Pursue TV Career". Forbes. http://blogs.forbes.com/marketshare/2010/05/14/kodak-cmo-jeff-hayzlett-to-pursue-tv-career/. Retrieved July 28, 2010.
- ^ Maul, Kimberly (May 14, 2010). "Kodak CMO Hayzlett to resign". PR Week. http://www.prweekus.com/kodak-cmo-hayzlett-to-resign/article/170152/. Retrieved May 19, 2010.
- ^ "SD marketing guru, TV star is leaving job". The American News (Aberdeen, South Dakota). May 15, 2010. http://anstage.sx.atl.publicus.com/apps/pbcs.dll/article?AID=/20100515/NEWS10/100519884/0/sports.
- ^ Jeffrey Hayzlett profile. ClassMates.com
- ^ "CMO of Kodak's Graphic Communications Group Earns Lifetime Achievement Award from Frost & Sullivan; Jeffrey Hayzlett recognized for outstanding accomplishment and positive influence". HighBeam Research. June 2007. http://findarticles.com/p/articles/mi_hb5243/is_200706/ai_n19763038/?tag=content;col1. Retrieved July 27, 2009.[dead link]
- ^ "Kodak’s Jeff Hayzlett named 'BtoB’s' Marketer of the Year". BtoB. November 12, 2008. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20081112/FREE/811129995. Retrieved July 27, 2009.
- ^ "2007 Direct Marketer of the Year Jeff Hayzlett". The University of Akron. April 10, 2008. http://www.uakron.edu/colleges/cba/taylor/docs/HayzlettJeff.pdf. Retrieved July 27, 2009.
- ^ "2009 G.D. Crain Jr. Award Winner: Jeffrey Hayzlett". Business Marketing Association. 2009. http://www.marketing.org/i4a/pages/Index.cfm?pageID=4059.
- ^ British Association for Print and Communication (2004). "The BAPC Roll of Honour". http://www.bapc.co.uk/index.cfm?content=6&Menu=6.
- ^ "Kodak's Hayzlett Earns IGAEA Earl I. Sundeen Award for Graphic Arts Education". Kodak. November 19, 2009. http://www.printingnews.com/web/online/Industry-News/Kodaks-Hayzlett-Earns-IGAEA-Earl-I-Sundeen-Award-for-Graphic. Retrieved July 27, 2009.
- ^ "New BMA Board Members Elected at 2008 Annual Conference". Business Marketing Association. http://www.marketing.org/i4a/pages/index.cfm?pageid=4067. Retrieved July 27, 2009.
- "Entrepreneurial Spirit: Jeffrey Hayzlett Chief Markting Officer and Vice President Eastman Kodak Company". Output Links. February 9, 2009. http://www.outputlinks.com/html/people/kodak_Jeff_Hayzlett_020909.aspx. Retrieved July 28, 2009.
- Keane, Meghan (June 17, 2009). "Q&A: Kodak's Jeffrey Hayzlett on Twankers and Kodak's social media presence". http://econsultancy.com/blog/4048-qa-kodaks-jeffrey-hayzlett-on-twankers-and-kodaks-social-media-presence. Retrieved July 14, 2009.
- "Biography: Jeffrey W. Hayzlett". Eastman Kodak Company. http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=2710&pqlocale=en_US&gpcid=0900688a807e5de7. Retrieved July 26, 2009.[dead link]
- "Award Recipients". International Graphic Arts Education Association, Inc.. 2008. http://www.igaea.org/index.php?option=com_content&view=article&id=4&Itemid=9. Retrieved July 26, 2009.
- "Episode 36 – Jeffrey Hayzlett – Conditions of Satisfaction". MIPtalk.com. April 27, 2010. http://www.miptalk.com/?p=474. Retrieved June 8, 2010.
