Jelen pivo
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Jelen Pivo is a light beer produced by the Apatin Brewery from Serbia. Jelen Pivo contains 5% alcohol, belongs to the class of light lagers, and is made of high-quality[clarification needed] hops, barley and yeast. Besides Serbia, Jelen Pivo can also be found on the markets of Montenegro, Bosnia and Herzegovina, Croatia, Slovenia, Macedonia, as well as Switzerland, Austria and Sweden. Its logo is that of a bugling elk.
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[edit] Production
Jelen Pivo is the leading product of the Apatin Brewery (established in 1756) from Apatin, Serbia. It is widespread in most Balkan where many bars, restaurants and pubs have it available on draft.
[edit] Jelen Cool
Jelen Cool is a non-alcoholic variant of Jelen Pivo. Its slogan is „Anytime, anywhere“. It has been most popular with Balkan Muslims as it is non-alcoholic.
[edit] Awards
- Monde Selection 2010 – Big golden medal (for the 12th time) and golden medal for quality (for the 3rd time)
- „Most Popular Product with Men“ – the result of the poll conducted by Moja Srbija (My Serbia) Citizens’ Association in 2009
- „Best beer of the Beer Fest“ – by votes of audience for the 6th time since 2004
- “The Best Beer Brand from Serbia 2010” in the beverage category in a campaign conducted by the Ministry of Trade and Services, Serbian Chamber of Commerce and business daily Privredni Pregled.
- “Most Popular Beer in Serbia” –the result of the poll conducted by Moja Srbija (My Serbia) Citizens’ Association in 2010
[edit] Sponsorship
Since 2008, Jelen Pivo has been the main sponsor of the Jelen SuperLiga of Serbia. It is the organizer of the Jelen Live Festival. Since 2008, Jelen Pivo has been the general sponsor of the Guča Trumpet Festival and owner of the Jelen Top 10, one of the national pop-rock TV shows.
