John Hardy (jewelry)

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John Hardy
Industry Jewelers
Founded 1975, in Bali, Indonesia
Headquarters Hong Kong
Key people Damien Dernoncourt, CEO
Guy Bedarida, Head Designer and Creative Director
John Hardy, Founder
Products Jewelry
Website johnhardy.com

John Hardy is a jewelry company. Founded by John Hardy in 1975, the company is known for its Asian inspired designs and traditional handmade jewelry techniques. It markets itself as a “sustainable luxury” brand.[1]

History[edit]

John Hardy jewelry [2] was founded by Canadian designer and artist, John Hardy, in 1975. He visited Bali in the mid-1970s and the island's jewelry-making traditions raised his interest.[3] He began learning the techniques of the local artisans then developed his first pieces by applying new design concepts to traditional Balinese techniques.[citation needed]

The John Hardy compound was built in Mumbal, Bali in 1996 and is the company production center where the jewelry is created. It also serves as a living and gathering space with an organic farm and low impact buildings.[citation needed]

In 1999, Guy Bedarida, a senior designer of haute joaillerie of the Place Vendôme, joined the company as Head Designer and expanded Hardy’s design concepts to include the use of classical European jewelry techniques and new motifs inspired by nature and ancient East Asian art styles and themes.[4]

In 2007, then John Hardy president and currently company CEO, Damien Dernoncourt, with Head Designer and Creative Director, Bedarida, purchased the company from Hardy. That same year the company headquarters was moved to Hong Kong and a satellite office was opened in New York.[5]

The company opened its first flagship store in Plaza Indonesia, Jakarta in 2010. In 2011, it opened its first store at The Landmark, Hong Kong. In 2014, two more stores are opened in Bali, Indonesia.

Designs[edit]

John Hardy jewelry is known for its designs in sterling silver [6] and for using traditional Balinese jewelry-making techniques and patterns to create modern pieces.

Environmental and Social Consciousness[edit]

“Greener Every Day” is a company slogan used to summarize and describe its efforts to be a “green” company (the ultimate goal being to become carbon neutral). In 2006, John Hardy launched its “Sustainable Advertising” program to offset the carbon emissions from its print advertising, business travel and electricity consumption.[7] It does so by planting bamboo[8] on Bali and Nusa Penida, a small island off the coast of Bali. Through its "Wear Bamboo, Plant Bamboo" program,[9] a portion of the proceeds from the sale of its Bamboo collection items are used to fund the company’s continuous bamboo plantings.[10] As of August 2012, the company uses 100% recycled silver in all designs. [11]

Acquisition by Catterton Partners Equity Firm[edit]

On July 31, 2014 Catterton Partners, a leading private equity firm, acquired John Hardy.[12]

References[edit]

  1. ^ http://www.travelandleisure.com/articles/stylish-traveler-bamboo-bali/1
  2. ^ "John Hardy History." John Hardy. Retrieved Jul 15 2010.
  3. ^ "Designing Paradise."- Recreating Eden. Retrieved Jul 15 2010.
  4. ^ First Person: Biting it with Bling - Men's Folio Magazine. May 2009.
  5. ^ Slowey, Anne. - "Elle Fashion Insider Bali High". - Elle Magazine. Edition no. 297. Page 102. May 2010.
  6. ^ Elle Magazine, May 2007
  7. ^ Story, Louise. - "ADVERTISING; The Hidden Life of Paper and Its Impact on the Environment" - The New York Times. Oct 25 2006.
  8. ^ "The John Hardy Bamboo Agro Forestry Pilot Project" - Friends of the National Parks Foundation. Retrieved Jul 15 2010.
  9. ^ "Damien Dernoncourt - Wear Bamboo, Plant Bamboo" - Art and Design. Issue No. 122. Pg 45. Feb 2010.
  10. ^ Tang, Vivienne - "Jewellery for the Earth." - Prestige Magazine. Pg 188. Feb 2009.
  11. ^ "Recycled Silver".
  12. ^ [1]

External links[edit]