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City of license Emmett, Idaho
Broadcast area Boise, Idaho
Branding 101.9 The Bull
Slogan Boise's Best Country
Frequency 101.9 MHz
First air date 1984-10-04 (as KXUU)
Format Country
ERP 57,000 watts
HAAT 772 meters
Class C
Facility ID 54509
Transmitter coordinates 43°45′18″N 116°5′52″W / 43.75500°N 116.09778°W / 43.75500; -116.09778Coordinates: 43°45′18″N 116°5′52″W / 43.75500°N 116.09778°W / 43.75500; -116.09778
Former callsigns KXUU (1984-1985)
KKIC-FM (1985-1988)
KJHY (1988-2005)
KDBI (2005-2015)
KPDA (1/2015-2/2015)
Owner Kevin Terry
(JLD Media, LLC)
Webcast Listen Live
Website boisebull.com

KQBL (101.9 FM) is a radio station licensed to Emmett, Idaho, USA, the station serves the Boise area. The station is currently owned by Kevin Terry, through licensee JLD Media, LLC.[1]


The station went on the air as KXUU on 1984-10-04. On 1985-03-19, the station changed its call sign to KKIC-FM, on 1988-02-26 to KJHY, on 2005-01-20 to KDBI, on 2015-01-14 to the current KPDA.[2]

Bustos Media used to own the station. In September 2010, Bustos transferred most of its licenses to Adelante Media Group as part of a settlement with its lenders.[3] Adelante Media sold KDBI and KQTA to JLD Media, LLC effective December 31, 2014, at a price of $850,000.

On January 16, 2015 KDBI and its "La Gran D" regional Mexican format moved to 106.3 FM Homedale, ID, while 101.9 FM changed its call letters to KPDA and began stunting with a loop directing listeners to 106.3.[4]

KPDA started playing random music a while after the stunt. And then they stunted the construction site sound effects before 101.9 The Bull launched on February 13, 2015 at midnight with a country music format under new KQBL calls.[5]


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