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Borger/Amarillo, Texas
Branding Univisión Amarillo
Univisión 41
Channels Digital: 31 (UHF)
Subchannels 31.1 Univisión
31.2 KAMT/UniMás
Translators KEYU-LP 41 Amarillo
KEAT-LP 22 Amarillo (both defunct)
Affiliations Univision
Owner Drewry Communications Group
(Midessa Broadcasting, L.P.)
Founded February 6, 1998
First air date 2004
Sister station(s) KAMT-LP, KFDA-TV, KTMO-LP, KZBZ-LP
Former channel number(s) Analog:
31 (UHF, 2004-2009)
Transmitter power 700 kW
Height 305.5 m
Facility ID 83715
Transmitter coordinates 35°20′33.2″N 101°49′21.6″W / 35.342556°N 101.822667°W / 35.342556; -101.822667
Licensing authority FCC
Public license information: Profile

KEYU, known locally as Univisión Amarillo or Univisión 41, is a Spanish-language television station in Borger, Texas, serving the Amarillo market on digital channel 31 as an affiliate of Univision. Founded February 6, 1998, the station is owned by Drewry Communications Group along with KFDA-TV, KTMO-LP, KAMT-LP, and KZBZ-LP.

Univisión Amarillo can also be seen locally on Suddenlink Cable channel 2 where actual TV station KACV-TV on channel 3, and previously in Amarillo, Texas on KEAT-LP channel 22 and KEYU-LP channel 41 (both now defunct).

At one point, KEYU aired local newscasts; they were produced out of Little Rock, Arkansas, with reports produced in Amarillo. The newscasts were canceled in June 2008, after then-owner Equity Media Holdings, which was suffering from financial problems, instituted a companywide suspension of news programs.[1]

On June 25, 2008, Equity disclosed that it was selling KEYU to Luken Communications, LLC.[2]

According to the Retro Television Network website, KEYU had at one point planned to add an RTN affiliate on DT3 sometime in the future.[3] However, after Equity filed for chapter 11 bankruptcy in December 2008,[4] Luken began to distance itself from Equity; its offers to acquire KEYU and other Equity stations were eventually withdrawn, and on January 4, 2009, RTN affiliation was removed from all Equity-owned or operated stations as a result of a commercial dispute with Luken.[5]

In 2009, KEYU and three Amarillo LPTV stations were put up for sale for $7.5 million, as part of a sell-off of all of Equity's stations.[6] A buyer was not found until October, when Drewry Communications Group, announced that it would purchase the stations, with a failing station waiver being obtained to allow KEYU to be co-owned with KFDA.[7]



  1. ^ Manthey, Toby (2008-06-14). "Equity ends newscasts; N.Y. station buy teeters". Arkansas Democrat-Gazette. Retrieved 2008-06-19. [dead link]
  2. ^ Marich, Robert (2008-06-26). "Equity Media Sells RTN to Ease Crunch". Broadcasting & Cable. Retrieved 2008-06-28. 
  3. ^ Retro Network Television affiliates
  4. ^ Larson, Erik (December 8, 2008). "Equity Media, U.S. TV Station Owner, Seeks Bankruptcy". Bloomberg News. Retrieved December 9, 2008. 
  5. ^ Equity's Management Cause of Downfall, Former CEO Asserts, Mark Hengel, Arkansas Business, February 2, 2009
  6. ^ "Equity stations still on the block". Television Business Report. April 20, 2009. Retrieved April 28, 2009. 
  7. ^ "Amarillo acquisition requires waiver". Television Business Report. October 16, 2009. Retrieved October 21, 2009. 

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