Two applications were filed for the channel that is now used by KKCL. A class A on 98.3 was allocated to Ralls, Texas. One filed for a class A in Ralls and the winner "KB Radio" (partnership of Bryan King and Steve Bumpous) filed for a new station in Lorenzo, Texas (in those days a channel in the FCC table of allotments could be used in the listed city or in an unlisted city within a range of 10–15 miles depending on class of station) which went on as KVOQ in 1984. The station ran round the clock from a studio and tower near the Lubbock (Idalou) Speedway racetrack.
BK arranged to move the station to a new site and adjacent channel for an upgraded signal on 98.1. This new construction permit was sold to Anthony Brandon in 1986, and studios moved to Park Tower at 28th and Avenue Q in Lubbock. The station was variously adult contemporary, easy listening, and finally oldies (with Rush Limbaugh) which finally put it on the map.