KVIB

KVIB

City of license	Sun City West, Arizona
Broadcast area	Phoenix metropolitan area
Branding	95.1 Latino Vibe
Frequency	95.1 (MHz)
First air date	1996
Format	Hispanic rhythmic
Audience share	1.8 (Spring 2008, Arbitron[1])
ERP	41,000 watts
HAAT	849 meters
Class	C
Facility ID	16770
Transmitter coordinates	34°14′5.00″N 112°22′2.00″W
Callsign meaning	"VIBE"
Owner	Sun City Communications (Sun City Licenses)
Webcast	Listen Live
Website	951latinovibefm.com

KVIB (95.1 Latino Vibe) is a bilingual (Spanish/English) radio station serving the Phoenix metropolitan area and licensed to Sun City West, Arizona. The station is owned by Sun City Holdings under the name of "Sun City Communications," and is part of the Great Hill Partners investment portfolio.

KVIB is currently the only Phoenix-area station to adopt the Hispanic rhythmic ("hurban") format, a youth-oriented radio format that plays both Spanish-language and English-language pop. The station's mix of music targets the Valley's burgeoning young Latino population, particularly long-time residents who can speak English but prefer Spanish.

References

• KVIB profile on Great Hill Partners portfolio

External links

• 95.1 Latino Vibe website
• Query the FCC's FM station database for KVIB
• Radio-Locator information on KVIB
• Query Arbitron's FM station database for KVIB