Strength Through Joy
Kraft durch Freude (German for Strength through Joy, abbreviated KdF) was a large state-controlled leisure organization in Nazi Germany. It was a part of the German Labour Front (Deutsche Arbeitsfront, DAF), the national German labour organization at that time. Set up as a tool to promote the advantages of National Socialism to the people, it soon became the world's largest tourism operator of the 1930s.
KdF was supposed to bridge the class divide by making middle-class leisure activities available to the masses. This was underscored by having cruises with passengers of mixed classes and having them, regardless of social status, draw lots for allocation of cabins.
Another less ideological goal was to boost the German economy by stimulating the tourist industry out of its slump from the 1920s. It was quite successful up until the outbreak of World War II. By 1934, over two million Germans had participated on a KdF trip; by 1939 the reported numbers lay around 25 million people. The organization essentially collapsed in 1939, and several projects, such as the massive Prora holiday resort, were never completed.
Starting in 1933, KdF provided affordable leisure activities such as concerts, plays, libraries, day trips and holidays. Large ships, such as the Wilhelm Gustloff, were built specifically for KdF cruises. They rewarded workers with taking them and their families to the movies, to parks, keep-fit clubs, hiking, sporting activities, film shows and concerts. Borrowing from the Italian fascist organization Dopolavoro "After Work", but extending its influence into the workplace as well, KdF rapidly developed a wide range of activities, and quickly grew into one of Nazi Germany's largest organizations. The official statistics showed that in 1934, 2.3 million people took KdF holidays. By 1938, this figure rose to 10.3 million. By 1939, it had over 7,000 paid employees and 135,000 voluntary workers, organized into divisions covering such areas as sport, education, and tourism, with wardens in every factory and workshop employing more than 20 people.
The National Socialists sought to attract tourists from abroad, a task performed by Hermann Esser, one of the Ministry of Public Enlightenment and Propaganda's secretaries. A series of multilingual and colorful brochures, titled "Deutschland", advertised Germany as a peaceful, idyllic, and progressive country, on one occasion even portraying the ministry's boss, Joseph Goebbels, grinning and hamming in an unlikely photo series of the Cologne carnival.
KdF set up production of an affordable car, the Kdf-Wagen, which later became the Volkswagen Beetle. Buyers of the car made payments and posted stamps in a stamp-savings book, which when full, would be redeemed for the car. Due to the shift to wartime production, no consumer ever received a Kdf-Wagen (although after the war, Volkswagen did give some customers a 200DM discount for their stamp-books). The Beetle factory was primarily converted to produce the Kübelwagen (the German equivalent of the jeep). What few Beetles were produced went primarily to the diplomatic corps and military officials. KdF was awarded the 1939 Olympic Cup by the International Olympic Committee.
Feierabendgestaltung (English: After-work organization) was the "planned" structuring of daily leisure time attempted by the National Socialists through individual state agencies, including the Office for After-Work Activity (Amt für Feierabend) within the Strength Through Joy program. In National Socialist usage the term "after-work organization" was increasingly applied to the entire area of organized leisure activity (including vacations and weekends).
- Richard Grunberger, The 12-Year Reich, p 197, ISBN 03-076435-1
- Wellness unterm Hakenkreuz (German) - Spiegel Online, Thursday 19 July 2007
- Richard Grunberger, The 12-Year Reich, p 197-8, ISBN 03-076435-1
- Mason, T.W., Social Policy in the Third Reich: The Working Class and the 'National Community'(Oxford: Berg. 1993), p. 160
- Shown here, Goebbels at right
- The Olympic Cup