City Pulse

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City Pulse
Type Alternative weekly
Format Tabloid
Owner(s) Berl Schwartz
Editor Berl Schwartz
Founded 2001
Language English
Headquarters 1905 E. Michigan Avenue
Lansing, MI 48912
Circulation 17,500

City Pulse is a free, alternative weekly newspaper in Lansing, Michigan. It was founded by Berl Schwartz, a veteran journalist.


City Pulse was founded in August 2001. The editors consider the paper "alternative media" and often feature local news items ignored by the dailies. In 2008, City Pulse was accepted into the Association of Alternative Newsmedia, a trade group that represents alternative newspapers. It also uses profanity not used by the dailies. Regarding the material covered in the paper, Schwartz, the editor and sole owner said, "I guess I've always had a passion for giving the establishment a hard time." [1] In 2013, City Pulse won several content awards from the Michigan Press Association, including Best Special Section for its coverage of the Broad Museum at Michigan State University. It won the same award in 2011 for a special issue on the conversion of the Ottawa Power Station to Accudent Fund Insurance Co. headquarters.

Staff and circulation[edit]

City Pulse has nine employees, plus a stable of artists and writers that contribute articles, cover art and cartoons for the paper. Employees include Schwartz; Allan I. Ross, arts and entertainment editor; Jonathan Griffith, listings editor; Rachel Harper, production manager; Andy Balaskovitz, managing editor; Lawrence Cosentino, senior writer; Rich Tupica, marketing/promotions coordinator and social media consultant; Denis Prisk, sales manager, and Shelly Olson, sales executive. As of October 2013, City Pulse had a circulation of over 20,000 and a readership of about 50,000. The paper is available free every Wednesday in nearly 500 locations in Lansing and throughout Ingham County.

City Pulse also maintains a website,, which is updated weekdays with local news overage. In addition, City Pulse produces a weekly TV news show tat airs at 10 a.m. Sunday and a weekly radio show that airs at 7 p.m. Wednesday on WDBM The Impact, 88.9 FM.

Each year City Pulse holds the "Top of the Town" awards allowing readers to vote for their local favorites in various categories. Winners in 2010 included WDBM for best radio station and Loune for best original band.[2]


  1. ^ Gilyard, Burl (October 2002). "McPaper Co. Wants Smallfries with That". American Journalism Review (College Park, MD: University of Maryland, College Park). ISSN 1067-8654. Retrieved June 23, 2009. 
  2. ^ Staff. "Top of the Town Awards". City Pulse. Retrieved April 8, 2010. 

External links[edit]