Leah Betts

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A photograph of Leah Betts in a coma which was widely circulated in the media.

Leah Sarah Betts (11 November 1977[1] - 16 November 1995) was a schoolgirl from Latchingdon in Essex, England. She is notable for the extensive media coverage and moral panic that followed her death several days after her 18th birthday, on November 11, during which she took an ecstasy tablet, then collapsed four hours later into a coma, from which she did not recover. Subsequently, it was discovered that the direct cause of her death was water intoxication.

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[edit] Betts' background

Betts' parents split up, after which she lived with her mother Dorothy May Betts. In 1992, Leah found her 45 year old mother dead on the floor in their house; she had died of a heart attack. Betts then lived with her father and his wife.

[edit] Press reaction

The press was quick to report that Leah's death was an example of the dangers of illegal drugs in general, and ecstasy in particular.[2] Leah was from a quite ordinary family, with her father (an ex-police officer) and her stepmother (a nurse). The fact that her life reflected so many other middle class families in Britain may have contributed to the sense of shock around the country. It was suggested that the pill she had taken was from a "contaminated batch."[3] Not long afterward, a major 1,500-site poster campaign used a photograph of a smiling Leah Betts (not the picture of her on her deathbed, as some sources erroneously claim) with the caption Sorted: Just one ecstasy tablet took Leah Betts. The campaign made no mention of the crucial role played by water intoxication in her death. Anarchist punk band Chumbawamba responded with their own "anti-poster" reading "Distorted: you are just as likely to die from eating a bay leaf as from an ecstasy tablet".[4]

[edit] The inquest

An inquest determined that her death was actually not directly due to ecstasy consumption, but rather the large quantity of water she had consumed, apparently in observation of an advisory warning commonly given to ravers to drink water to avoid dehydration resulting from the exertion of dancing continuously for hours. Leah had been at home with friends and had not been dancing, yet consumed about 7 litres (15 pints) in less than 90 minutes, resulting in water intoxication and hyponatremia (low sodium levels; in this case due to the dilution of blood), which in turn led to serious swelling of the brain (cerebral oedema), irreparably damaging it. However, SIADH caused by the ecstasy, reducing Betts' ability to urinate, may have exacerbated her hyponatremia. At the inquest it was stated by renowned anti-drug campaigner and toxicologist Professor John Henry (known briefly by the nickname "Mr E"), who had previously warned the public of the danger of ecstacy causing death by dehydration[5], "If Leah had taken the drug alone she might well have survived. If she had drunk the amount of water alone she would have survived."[6]

[edit] Police response

Essex Police assigned 35 officers and huge resources to tracking the suppliers of the tablet Leah had taken, but after an estimated cost of £300,000, the only people charged were four of her friends who had been present at the house, two of whom accepted police cautions and the other two were prosecuted. Of these, one received a conditional discharge, while the other was acquitted after a retrial.[3][7]

[edit] Subsequent events

The media onslaught after her death focused heavily on the putative fact that it was the first time she had taken the drug.[8] It arose later - though was much less publicised - that she had taken the drug at least three times previously. Her father, Paul, subsequently became a vocal public campaigner against drug abuse. He and his wife were present at the press conference at which Barry Legg MP launched his Public Entertainments Licences (Drug Misuse) Act, which allowed councils to close down licensed venues if the police "believed" controlled drugs were being used "at or near" the premises.[9]

The £1m Sorted posters campaign had been the work of three advertising companies: Booth Lockett and Makin (media buyers), Knight Leech and Delaney (advertising agency), and FFI (youth marketing consultants). It has been claimed that their motives were not altruistic. Booth Lockett and Makin counted brewers Löwenbräu as one of its major clients, at a time when the alcohol industry saw increasing ecstasy use as a threat to profits. The other two companies represented energy drink Red Bull, earning Knight Leech and Delaney £5 million, while one of FFI's executives remarked that, "We do PR for Red Bull for example and we do a lot of clubs. It's very popular at the moment because it's a substitute for taking ecstasy."[10][11]

[edit] See also

[edit] References

  1. ^ Deaths England and Wales 1984-2006
  2. ^ Altered State, Matthew Collin, 2nd edition 1998, ISBN 978-1852423773. page 300
  3. ^ a b BBC On This Day, 13 Nov, 1995
  4. ^ Blackman, Shane J (2004). Chilling out. McGraw-Hill International. p. 172. ISBN 9780335200726. http://books.google.co.uk/books?id=UuvX3QwKXm8C&pg=PA172&lpg=PA172&dq=%22leah+betts%22+distorted+%22bay+leaf%22&source=bl&ots=825yjDjhlM&sig=K2SJm05gAkLNgmI_dbyuodan-Mk&hl=en&ei=lIjgSbzOGtWrjAeWoMDUDQ&sa=X&oi=book_result&ct=result&resnum=1#PPA173,M1. Retrieved on 2009-04-11. 
  5. ^ The Times:Obituary - May 14 2007
  6. ^ BBC News: The legacy of tragic Leah
  7. ^ Altered State, Matthew Collin, 2nd edition 1998, pages 302-303
  8. ^ Altered State, Matthew Collin, 2nd edition 1998, page 302
  9. ^ Altered State, Matthew Collin, 2nd edition 1998, page 309
  10. ^ Carey, Jim (March 1997). Recreational Drug Wars: Alcohol Versus Ecstasy - referenced from the book Ecstasy Reconsidered, Nicholas Saunders, 1997, pages 25-26.
  11. ^ Altered State, Matthew Collin, 2nd edition 1998, page 302

[edit] External links

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