Limeroad
| Type of business | Privately held company |
|---|---|
Type of site | E-commerce (E-commerce shopping) |
| Available in | Hindi, English |
| Area served | India |
| Founder(s) | Suchi Mukherjee, Ankush Mehra[1] |
| CEO | Suchi Mukherjee[2] |
| Parent | V MART RETAIL LIMITED |
| URL | www |
| Commercial | no |
| Registration | Required |
| Launched | 2012 |
| Current status | Active |
Limeroad is an Indian online marketplace,[1] owned by V MART RETAIL LIMITED[3] The company is based in Gurugram, Haryana.
It is India's first women's social shopping website.[4][5] It deals in clothing and accessories for women, men and kids.[6][7] The portal allows its users to create their own look on a virtual scrapbook by using its products and also allows users to earn from the scrapbook they create.[8][9]
Background[edit]
Limeroad was founded in 2012 by Suchi Mukherjee, Manish Saksena and Ankush Mehra as a fashion marketplace for women.[3][10][11] The company's name is inspired from Grand Trunk Road.[12][13]
The company raised US$5 million Series A round of funding from Matrix Partners and Lightspeed Venture Partners in 2012[14] followed by Series B round US$15 million in 2014[15] and Series C round US$30 million from Tiger Global, Lightspeed Venture Partners and Matrix Partners in 2015.[16]
In 2016, Limeroad came into partnership with the Madhya Pradesh Government's M.P. Laghu Udyog Nigam (MPLUN) to promote handloom and handicraft products online in India.[17]
Limeroad competes with e-commerce companies such as Amazon, Flipkart and Snapdeal, Myntra, Jabong, Roposo, Wooplr and Voonik.[8]
Awards[edit]
| Year | Award(s) | Awarding organisation | Result | Ref. |
|---|---|---|---|---|
| 2015 | Coolest Start-up of the year | Business Today (India) | Won | [18] |
| 2015 | Infocom Woman of the Year - Digital Business | INFOCOM | Won | [19] |
| 2016 | Unicorn Start-up Award | NDTV | Won | [20] |
| 2017 | ET Startup Award | The Economic Times | Nominated | [10] |
See also[edit]
References[edit]
- ^ a b "Non-Conformist Fashionista". Outlook. 2016-10-07.
- ^ Anand, Shelly (2016-04-18). "You need the fighter gene to succeed: Limeroad CEO is Suchi Mukherjee". India Today.
- ^ a b Chopra, Arushi (2016-11-17). "LimeRoad FY 2016 revenue more than doubles". Mint.
- ^ Sangwan, Sujata (2017-03-07). "LimeRoad Thrives Amidst A Bloodbath". BusinessWorld.
- ^ Singh, Priyanka (2013-05-23). "India's first social shopping platform exclusively for women Limeroad.com". The Times of India.
- ^ Mukherjee, Jui (2018-06-17). "We're in the business of dopamine: LimeRoad". Fortune.
- ^ "LimeRoad aims to revolutionise online shopping for men". The Free Press Journal. 2016-05-30.
- ^ a b Chengappa, Sangeetha (2018-01-20). "Fashion e-tailer Limeroad to empower 1.5 lakh women entrepreneurs". Business Line.
- ^ Chaudhary, Apurva (2013-09-27). "Limeroad Allows Users To Earn From Its Scrapbook Feature". Medianama.com.
- ^ a b Khan, Taslima (2015-06-21). "Different Looks". Business Today.
- ^ "मैग्जीन में छपी ज्वैलरी देखकर आया बिजनस आइडिया, अब अरबों का टर्नओवर" (in Hindi). Bhaskar.com. 2017-02-07.
- ^ Ram, Vidya (2015-11-02). "Limeroad: The new age Grand Trunk Road of fashion". The Financial Express.
- ^ Sachitanand, Rahul (2015-04-05). "How discovery startups like Limeroad, Wooplr, Tripoto are catching both consumers & investors' interest". The Economic Times.
- ^ Russel, Jon (2012-10-23). "India's LimeRoad, a new and innovative social commerce site for women, lands $5m Series A funding". Thenextweb.
- ^ Shu, Catherine (2014-05-08). "Indian Fashion Discovery Site LimeRoad Lands $15M Series B". TechCrunch.
- ^ Shu, Catherine (2015-03-30). "LimeRoad, A Fashion Scrapbooking Site Based In India, Scoops Up $30M Series C". TechCrunch.
- ^ "LimeRoad partners with MP Govt to offer handloom products online". The Economic Times. 2018-12-26.
- ^ "ET Startup Awards 2017: ET-Facebook woman ahead award goes to Falguni Nayar of Nykaa". The Economic Times. 2017-07-24.
- ^ Sachdeva, Sujata (2015-08-04). "LimeRoad's Shuchi Mukherjee bags 'Woman of the Year' award". FashionUnited.
- ^ "The (EM)POWER List 2018: Suchi Mukherjee". Verve (magazine). 2018-06-23.
External links[edit]
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