|Founded||1999 as Richlund Ventures, Inc.|
|Headquarters||Austin, Texas, United States|
|Key people||Rick Lundbom (CEO)
Danny Wilbanks (CFO)
Drew Leakey (COO)
Jason Roussos (CMO)
Living Direct is an online retail company, specializing in consumer appliances, indoor air quality products, and lawn and garden furniture. Headquartered in Austin, Texas, Living Direct encompasses a network of specialty eCommerce websites including CompactAppliance.com, LivingDirect.com, PortableAirShop.com, Kegerator.com, SimplyDehumidifiers.com, HotWaterSource.com and WineCoolerDirect.com. The company also designs and manufactures two product brands, EdgeStar and KoldFront.
Living Direct, previously known as Richlund Ventures, was founded in 1999 by entrepreneur Rick Lundbom, who decided to implement his knowledge and previous experience to bring to the market hard-to-find appliances for modern, small-space living. The company started in his home with no outside investors and Lundbom as the sole employee.
He began by launching Living Direct's first retail website, CompactAppliance.com. It was followed by PortableAirShop.com in 2004 and HotWaterSource.com in 2007. In 2008, LivingDirect.com was launched. Since then, Kegerator.com, SimplyDehumidifiers.com, WineCoolerDirect.com, IceMakerDirect.com, AirPurifierPro.com, OpenBoxDirect.com and EdgeStar.com have been added to the Living Direct network. Today, Living Direct is a multi-million dollar eCommerce enterprise consistently ranked in the Internet Retailer Top 500 Guide of America’s largest e-retailers, as well as a respected member of the Better Business Bureau.
Entrepreneur Magazine selected Living Direct as a 2007 Hot 500 Fastest Growing Business. In 2008, Living Direct was listed in Inc.com's "5,000 Fastest Growing Private Companies in America," which determines ranking based on revenue growth.
Network of Sites
EdgeStar & Koldfront
EdgeStar and Koldfront are the private-label brands for Living Direct, Inc. The products are focused on portability and innovative use of small spaces.
- "Entrepreneur Magazine's Hot 500 Fastest Growing Businesses". Entrepreneur Magazine. 2007. Retrieved 2007-01-01.
- "Internet Retailer Top 500 Guide of America's Largest E-retailers". InternetRetailer.com. 2009. Retrieved 2009-05-28.[dead link]
- "Better Business Bureau Listing". Better Business Bureau. 1999-11-05.
- "Inc. 5,000 Fastest Growing Private Companies in America". Inc. 2008. Retrieved 2008-09-24.
- "Big Roles for Small Appliances". The Washington Post & ApplianceDesign.com. 2003. Retrieved 2003-06-23.