Magic Quadrant

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The Gartner Magic Quadrant (MQ) is the brand name for a series of market research reports published by Gartner Inc., a US-based research and advisory firm. According to Gartner, the Magic Quadrant aims to provide a qualitative analysis into a market and its direction, maturity and participants.[1]

Their analyses are conducted for several specific technology industries and are updated every 1–2 years.

Rating[edit]

Gartner rates vendors upon two criteria: completeness of vision[1] and ability to execute.[1] Using a methodology which Gartner does not disclose, these component scores lead to a vendor position in one of four quadrants:

  • Leaders are said to score higher on both criteria: the ability to execute and completeness of vision. These are said to be typically larger, mature businesses.
  • Challengers are said to score higher on the ability to execute and lower on the completeness of vision. Typically larger, settled businesses with what Gartner claims to be minimal future plans for that industry.
  • Visionaries are said to score lower on the ability to execute and higher on the completeness of vision. Typically smaller companies.
  • Niche players are said to score lower on both criteria: the ability to execute and completeness of vision. Typically new additions to the Magic Quadrant.

Criticism[edit]

It has been pointed out that the criteria for the Magic Quadrant cater more towards investors and large vendors than towards buyers.[2]

Much of the criticism is focused on the lack of disclosure of the money received from the vendors it rates, raising conflict of interest issues. Also a source of criticism is the lack of disclosure on the vendor's component scores and the lack of transparency in Gartner's methodology used to derive the vendor's position on the MQ map.

There's also a hidden tax on vendors, favoring those with well staffed Analyst relations teams: each of those 'landscape reports' can take up to 150–200 hours for each vendor,[3] putting MQ's out of reach for those without dedicated AR resources.

The Magic Quadrant, and analysts in general, also skew the market: according to research conducted by a Scottish lecturer [4] by applying their methodologies to describe a market, they change that marketplace to fit their tools.

Another criticism is that open source vendors are not considered sufficiently by analysts like Gartner, as has been published in an unusual online discussion between a VP from Talend and a German Research VP from Gartner.[5]

Gartner was the target of a federal lawsuit (filed May 29, 2009) from software vendor, ZL Technologies, challenging the “legitimacy” of Gartner’s Magic Quadrant rating system.[6] Gartner filed a motion to dismiss by claiming First Amendment protection since it contends that its MQ reports contain "pure opinion," which legally means opinions which are not based on fact.[7] The court threw out the ZL case because it lacked a specific complaint.[8] That decision was upheld on appeal.[9]

Industry scrutiny has resurfaced in the light of Gartner's release of their 2012 eGRC Magic Quadrant. Michael Rasmussen, a long time Forrester analyst, who is now independent and first defined the GRC market, recently published a "rant"[10] regarding the methods and outcomes of Gartner and Forrester analysis. This critique has received many online responses (many in the consulting and software industry who remain anonymous) validating Mr. Rasmussen's conclusions and experiences, often citing the fundamental, and arguably obvious, conflict of interest.

Analyzed markets[edit]

Analyzed markets include:[11]

Magic Quadrant Name External Link Published Link Verified
Application Infrastructure for Systematic SOA Application Projects [1] 21 Oct 2010 28 Nov 2010
Application Performance Management [2] 16 Aug 2012 28 Dec 2013
Business Intelligence Platforms [3] 29 Jan 2010 28 Nov 2010
Business Process Analysis Tools [4] 22 Feb 2010 28 Nov 2010
Business Process Management Suites
Client Management Tools [5] 31 Jan 2012 27 Mar 2012
Communications Outsourcing and Professional Services, Worldwide [6] 03 Mar 2010 28 Nov 2010
Continuous Controls Monitoring [7] 23 Mar 2010 28 Nov 2010
Corporate Performance Management Suites [8] 25 Jan 2010 28 Nov 2010
CRM Customer Service Contact Centers [9] 09 Apr 2010 28 Nov 2010
CRM Multichannel Campaign Management [10] 13 May 2010 28 Nov 2010
Data Integration Tools [11] 25 Nov 2009 28 Nov 2010
Data Warehouse Database Management Systems [12] 28 Jan 2010 28 Nov 2010
Data Center Outsourcing and Utility Services, Europe [13] 27 Apr 2010 28 Nov 2010
E-Commerce
Energy Trading and Risk Management Platforms [14][12] 14 Apr 2011 11 Apr 2012
Enterprise Content Management [15] 16 Nov 2010 28 Nov 2010
Enterprise LAN (Global) [16] 10 Jun 2010 28 Nov 2010
Enterprise Marketing Management [17] 14 Oct 2010 28 Nov 2010
Enterprise Single Sign-On [18] 15 Sep 2009 28 Nov 2010
Enterprise Wireless E-Mail Software Market [19] 10 Jun 2010 28 Nov 2010
Field Service Management [20] 17 Oct 2012 09 Oct 2013
Global Network Service Providers [21] 08 Mar 2010 28 Nov 2010
Help Desk Outsourcing, Europe [22] 20 Jul 2010 28 Nov 2010
Horizontal Portals [23] 03 Sep 2010 28 Nov 2010
Integrated Workplace Management Systems [24] 31 Jul 2008 24 Jan 2011
Integration Service Providers [25] 20 Nov 2009 28 Nov 2010
Integrated Software Quality Suites [26] 31 Jan 2011 16 Mar 2011
ITSM IT Service Management [27] 20 Aug 2012 29 Dec 2013
IT Project and Portfolio Management [28] 07 Jun 2010 28 Nov 2010
Managed File Transfer [29] 18 Sept 2009 22 Sept 2009
Managed Security Service Providers, North America [30] 16 Apr 2009 08 Aug 2009
Master Data Management for Customer Data [31] 16 Jun 2009 08 Aug 2009
Master Data Management for Product Data [32] 09 Jul 2009 08 Aug 2009
MFPs and Printers [33] 09 Dec 2008 08 Aug 2009
Midmarket and Tier 2-Oriented ERP for Product-Centric Companies [34] 04 Jun 2009 08 Aug 2009
Single-Instance ERP for Product-Centric Midmarket Companies [35] 27 June 2012 27 June 2012
Network Access Control [36] 27 Mar 2009 08 Aug 2009
Network Configuration and Change Management
Network Intrusion-prevention system [37] 04 Apr 2009 08 Aug 2009
Operational Database Management Systems [38] 21 Oct 2013 21 Oct 2013
Outage Management Systems [39] 08 Jun 2009 08 Aug 2009
Product Life Cycle Management [40]
Ruggedized Handheld-Computer [41]
Sales Force Automation [42] 28 Jul 2010 17 Aug 2010
Security Information and Event Management [43] 29 May 2009 08 Aug 2009
SMB Multifunction Firewalls [44] 10 Jul 2009 08 Aug 2009
Social Software [45] 31 Oct 2008 08 Aug 2009
Softswitch Architecture [46]
Software Change & Configuration Management (Distributed Platforms) [47] 26 Mar 2009 08 Aug 2009
SSL VPNs [48] 11 Dec 2008 08 Aug 2009
Transportation Management Systems [49] 13 Apr 2010 29 Sep 2011
Unified Communications [50] 12 Sep 2008 08 Aug 2009
Utilities Customer Information Systems [51] 15 Jun 2009 08 Aug 2009
User Provisioning [52] 15 Aug 2008 08 Aug 2009
Video Telepresence Solutions [53]
WAN Optimization Controllers [54] 30 Jun 2009 08 Aug 2009
Warehouse Management Systems [55] 06 Apr 2009 08 Aug 2009
Web Conferencing [56]
Web Content Management [57] 05 Aug 2009 08 Aug 2009
Web Fraud Detection [58] 18 Jun 2013
Web Hosting and Hosted Cloud System Infrastructure Services (On Demand) [59] 02 Jul 2009 08 Aug 2009
Wireless LAN Infrastructure [60] 26 Nov 2008 08 Aug 2009
Wired and Wireless LAN Access Infrastructure [61] 26 June 2014 4 December 2014

See also[edit]

References[edit]

External links[edit]