Marni (clothing)

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Marni is an Italian fashion label founded by Consuelo Castiglioni in 1994, who remains as the label's designer.

History[edit]

The fashion line started in 1994, when Castiglioni became known for her contributions to the design of fur,[1] stemming from her husband's family fur business.[2] At the time, fur was typically designed in an old-fashioned manner, but Castiglioni instead treated it as a normal fabric to make modern, wearable clothing.[1] Her fashion line, named after her sister Marni, grew as her customers needed something to wear under or with their fur.[1]

Today, the company produces ready-to-wear clothing, handbags, jewelry, and eyewear.[3] Jenna Lyons, senior vice president of women's design for J.Crew, attributes Marni's success to the "post-Tom Ford era,"[4] saying that women are lately being bold through color, print, and shape rather than through overt sex appeal and are dressing more for other women than for men.[1] Marni launched its first menswear line in Fall 2007, introducing leggings as standalone bottoms for men.[5]

In November 2011, H&M announced a collaboration plan with Marni, to be launched in spring 2012.[6] In 2013, the brand launched its first fragrance, Marni. [7]

By the end of 2012 the majority in Marni was acquired by Renzo Rosso, President of OTB Group, the holding group of Maison Martin Margiela, Viktor & Rolf, Diesel & Staff International.

Aesthetic[edit]

Castiglioni, who has always been the label's chief designer,[8] is responsible for Marni's aesthetic of "European-inflected bohemianism."[1] Other descriptors that have been applied to Marni designs include "quirky," "feminine," "off-beat," and "funky."[8] Early design features included idiosyncratic prints and vintage-inspired shapes and fabrics; Marni has retained these elements but has become more streamlined.[1] Other Marni hallmarks include juxtapositions of texture; colorblocking; a palette focused on gray, beige, and blue, in which bright colors are interspersed; and unusual shapes, such as bell hemlines, gathering, asymmetry, and large volumes.[1][8]

Stores and corporate information[edit]

The interior of the London Marni store

Marni sells clothing in sixteen countries;[3] boutiques locations include London, New York City, Los Angeles, Las Vegas, Beijing, Shanghai, Sydney, Moscow, Kuwait, Hong Kong and Tokyo.[1] Online sales began in 2006.[3] Marni's line is made in Italy, and does not have any licensees.[3]

Castiglioni's husband, Gianni, is Marni's CEO, and their daughter Carolina runs the online store.[2] The company's annual sales in 2007 were approximately $100 million:[3] Though the company has been approached by potential investors and buyers, so far Castiglioni is uninterested in selling as of 2007.[3]

See also[edit]

Notes and references[edit]

  1. ^ a b c d e f g h "Creative Chic." Vogue (May 2007): 258-259, 303-304.
  2. ^ a b "marni ss10". Glass Magazine. 2009-07-21. Retrieved 2009-08-10. 
  3. ^ a b c d e f Dodes, Rachel. "Marni Goes for Latex, Rules Out Sale." Wall Street Journal (Feb. 21, 2007).
  4. ^ Between 1994 and 2004, Tom Ford was creative director for Gucci, and his designs of body-conscious, sexy clothing set the tone in the fashion industry.
  5. ^ Deeny, Godfrey. "Marni: Leggings Are the New Must-Have." Fashion Wire Daily (Jan. 17, 2007).
  6. ^ http://www.forbes.com/sites/bluecarreon/2011/11/29/marni-for-hm-collaboration-for-spring-2012/ Marni For H&M Collaboration For Spring 2012, 29 November 2011.
  7. ^ Attwood, Naomi (2013-02-11). "The scent of Marni: Italian label launches its first fragrance". Independent (London). 
  8. ^ a b c "Marni." New York Magazine.

External links[edit]