Mediaite

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Mediaite
Mediaite-logo.png
Web address Mediaite.com
Type of site Political Blog, news, entertainment
Owner Dan Abrams
Editor Andrew Kirell
Launched July 6, 2009
Current status Active

Mediaite is a news and opinion blog covering politics and entertainment in the media industry. It is the flagship blog of Abrams Media, a ring of blogs run by ABC legal analyst Dan Abrams and also featuring Gossip Cop, Geekosystem, Styleite, Sports Grid, The Mary Sue, The Maude, and The Braiser. Described by Abrams as "for the media, about the media and part of the new media,"[1] it features regular columns, an extensive video library, and the "Power Grid" that ranks media personalities by influence.

Abrams currently serves as the site's publisher and launched the site in July 2009 with former editor Colby Hall. The site's editor-in-chief is currently Andrew Kirell. Other staffers include managing editor Jon Nicosia, who joined Mediaite in November of 2009, as well as editors Josh Feldman, Matt Wilstein, and Evan McMurry.[2] In an interview with The Washington Post, founding managing editor Colby Hall described the site as "Huffington Post meets Gawker."[3] In December of 2011, Hall left Mediaite for Clear Channel.[4]

Traffic[edit]

After four months in operation, an analysis by media ratings blog TV By the Numbers indicated that Mediaite's traffic was comparable to that of similar blogs such as The Wrap and Deadline Hollywood Daily.[5] As of March 2010, Mediaite's traffic averaged about a million visitors a month, more than the entire Mediabistro.com blog network combined.[6] Mediaite is currently ranked in Technorati's top 100 blogs at #15.[7]

As of August 2012, Mediaite welcomed a record 7 million unique visitors per month.[8]

Power Grid[edit]

One notable feature of the site is the Power Grid,[9] a daily-updating list that uses an algorithm to rank over 1500 media professionals. The Power Grid uses a host of metrics,[10] such as TV viewership and Twitter followers, to determine individuals' ranks in their respective categories. Mediaite has stated that the list will continue to "roll out new metrics, new categories of people to be ranked, and new features for the Power Grid."[11] The Power Grid model has also been adapted to the other Abrams Media blogs Geekosystem, Styleite, and Sports Grid.

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