Mobile dial code
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A mobile dial code (MDC) is a phone number that allows the request and receipt of information directly to a mobile phone.
Mobile dial codes are dialed just like a regular telephone number. The caller can be presented with any one of a variety of responses that an advertiser defines - a voice or IVR call, a text message, a video or audio clip, a mobile coupon, game or an application.
A mobile dial code is not the same as an abbreviated dial code which only supports voice calls, basically abbreviating a standard phone number and connecting the caller to a person or machine (interactive voice response system or voicemail system) that answers the call.
A mobile dial code is not the same as a 2D bar code which must be photographed or scanned by a mobile phone camera prior to presenting the caller with a response.
The Zoove Corporation operates the National StarStar Registry in the United States leasing StarStar Numbers available through AT&T and Verizon as of July 2010. Sprint and T-Mobile partnerships were announced in March 2011. An example of a StarStar number is **USA (**872) which allows a mobile phone user to download an iPhone application from USA Today with news, sports and weather updates.
- Wauters, Robin. "Zoove Raises $15 Million, Offers ‘StarStar’ Vanity Phone Numbers For Brands". TechCrunch. Retrieved 2013-11-13.
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