|Key people||Jeff Tinsley CEO|
MyLife (or MyLife.com) is an American Internet company founded by Jeffrey Tinsley in 2002. It provides a subscription based, personal search service. It previously conducted business under the names Reunion.com, Wink.com and Classmates.com. The company has been criticized for its aggressive marketing and billing practices and has been the focus of consumer complaints and a lawsuit.
In 2007, according to a company press release, MyLife.com received $25 Million in venture funding from Oak Investment Partners. The company changed its name from Reunion.com to MyLife.com after merging with the search engine company, Wink, in the fall of 2008. According to CEO Jeffrey Tinsely, the company's 2008 revenue was estimated at 52 million dollars with 90% of the firm's revenue coming from paid subscriptions. As of 2009, the company had acquried several smaller companies including: Planet Alumni, GoodContacts, HighSchoolAlumin, MyAddressBook.com. That year, Ancestry.com reported it had begun a data sharing partnership with MyLife.
Products and services
The company offers a "people search engine" service by which subscribers can contact friends, family members and business associates.
In August 2007, the company described its website as the 6th most popular social networking site with 28 million users while a 2008 article in the LA Times criticized the company's "aggressive marketing approach." In February 2009 ComScore reported the company's website as having 18.2 million unique visitors that month and Tech Crunch characterized it as the 4th largest social networking website.
A class-action lawsuit was filed against the company in Oakland, California in February 2011. The suit accused the company of "false solicitation" by offering monthly membership and then charging member's credit cards at the annual rate. The Washington State Attorney General's Office began an investigation in 2011 stemming from concerns that the company's TV advertisements may have violated the state's Consumer Protection Act, which prohibits unfair and deceptive practices. According to State officials the company resolved the issue by making an "assurance of discontinuance" and paid $28,000 in attorneys' costs and fees. In February 2011 the Courthouse News Service described MyLife's website as the continuation of the "scam" administered by the company under the name Classmates.com, after settling a 2010 lawsuit by paying $9.5 million.
In 2012, an article in the Detroit Free Press reported that the Better Business Bureau (BBB) had closed 949 MyLife complaints in the prior 3 year period and had given the company an A- rating. Customer complaints to the BBB concerned MyLife's non-refundable annual fees and automatic membership renewals. In September 2014 the BBB's website indicated the company had been BBB accredited since 2003 and had an A+ rating with 169 complaints being closed in the prior three years.
- Business Wire, April 16, 2007 Reunion.com Receives $25M Funding From Oak Investment Partners
- Yahoo! Finance Reunion.com, Inc. Company Profile
- "Reunion.com And Wink Morph Into MyLife.com". TechCrunch. Retrieved October 31, 2013.
- socalTECH.com, July 22, 2008 Interview with Jeff Tinsley, Reunion.com
- "Huge new content addition for more recent years". Ancestry.com. Retrieved October 31, 2013.
- "Too much contact at this Reunion". Los Angeles Times. Retrieved October 31, 2013.
- "Web Scam Reborn as MyLife.com, Class Says". Courthouse News Service. Retrieved October 31, 2013.
- ABCNews.com, August 19, 2011 MyLife.com: People-Searching Website Sued as 'Scam'
- "Mylife.com agrees to tell consumers about charges, automatic renewal". SeattlePi. Retrieved October 31, 2013.
- "Washington State Challenges MyLife.com Ads". Consumeraffairs.com. October 12, 2012.
- "Finding friends could be costly". Detroit Free Press. Retrieved October 31, 2013.
- "MyLife.com". Better Business Bureau. Better Business Bureau. Retrieved Sep 16, 2014.