New Media Age
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New Media Age (also known as NMA) is a weekly news magazine, covering business use of interactive media in the UK.
New Media Age is owned by Centaur Media. It was launched as a newsletter in May 1995 under editor Phil Dwyer with reporters Nick Jones and Catherine Stewart. They worked togtether in Centaur's newsletter's division and conceived the idea in 1994 Once considered title for the publication was InfoBahn. They were joined by freelancer Julianna Koranteng. In 1998 Mike Butcher took over as editor, when Dwyer, Jones and Stewart left to start the European operation of Jupiter Research. Later that year the title moved to a magazine format. Butcher was replaced by Michael Nutley in 2000. In 2007 Nutley became editor-in-chief and Justin Pearse was promoted from deputy editor to editor.
The magazine is aimed at people within UK companies using interactive media to communicate with their customers, and at the companies providing the products and services that make this communication possible. It is available by subscription or from selected newsagents. An annual subscription costs in the region of £99.
New Media Age maintains a website at [1]. The site carries breaking news that is available free. It also houses the content of the latest issue and the magazine's archive, but these elements are open to subscribers only.
Since 2000 the magazine has produced an annual list of the top 100 marketing and advertising agencies specialising in interactive media. In 2006 it added a companion guide to companies providing marketing services in the interactive sector.
New Media Age also runs two sets of awards: the NMA Effectiveness Awards, launched in 1997, and the Interactive Marketing and Advertising Awards, launched in 2004. The magazine also runs the Online Marketing Show in conjunction with its sister title, Marketing Week.
[edit] Top 10 Interactive Agencies in the UK
- Sapient UK
- LBi UK
- Conchango
- AKQA UK
- Digital Marketing Group
- Detica
- Avenue A/Razorfish UK
- MRM Worldwide
- Ioko
- IMG Digital Media
