New Rock
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New Rock is a Spanish shoe and clothing company that make several types of biker/goth style boots, shoes and clothes (though they do have some designs that may not be considered gothic).
The current company was founded by the Ortuño family in 1978 in Yecla. The family has been making shoes and boots for three generations, spanning back to 1928[1].
Although footwear remains the main focus of the company, they also offer a limited range of clothing, such as leather jackets and corsets. They also make motorcycle helmets.
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[edit] Quality
There has been debate about the quality of the product and whether the price is worth it, with some people saying the boots are badly made and fall apart easily, and others saying they are highly durable.
A common fault or weak point seems to be the metal heel back plates snapping around the holes cut in them.
[edit] Styles
There are several lines of New Rock products, including (but not limited to) 'Gothic' boots and shoes, motorcycle style boots, Western/Cowboy Boots, high-heeled boots, formal shoes and boots, and New Rock trainers.
Each style group has its own special name that New Rock have given to it, for example the high heels are in the 'Malicia' style, and the Gothic style boots are in the range 'Metallic Power'.
There are also several critics of New Rock who have noted how similar many pairs of New Rock shoes look. Most notably, Gothic musician Voltaire who mentions New Rock products as a symbol of uniformity in "The Industrial Revolution (And How It Ruined My Life)."
