Niyi

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Niyi
Niyi.jpg
Niyi playing in Berlin club, 2011
Born Adeniyi Adeyemi Adelakun
Liverpool, England
Occupation Rapper, singer, DJ
Musical career
Genres Electronic, alternative hip hop, alternative dance
Instruments Vocals, drum machine, guitar
Years active 2004–present
Labels Tummy Touch Records
Website
www.iheartniyi.com

Adeniyi Adeyemi Adelakun, better known as Niyi, is a British MC and singer from Crouch End North London, known for his flamboyant dress sense[1] and unique mixing style.[2] He is a producer and DJ commonly associated with the East London fashion scene.[3] A picture of him, MIA, and Jammer for a Jean-Charles de Castelbajac exhibition hung outside of the Musée de la Mode et du Textilein Paris for a year.[3]

He currently studies English and Education at St John's College, Cambridge.[4][5]

Musical career[edit]

Niyi moved to London to study at art university Central Saint Martins, where he subsequently dropped out twice.[6]

Said to have inspired "a generation of London fashion designers",[1] he began his career as a muse for Carri Mundane for her fashion label CassettePlaya in 2005, "until she got another one".[1] He moved into doing club nights and DJing when he found the clubbing scene "too exclusive [..] it wasnt very inclusive at all".[3] At this point Niyi started promoting illegal warehouse raves, but stopped when his biggest promotion was shut down by the police and 4,500 young people were on the street on New Years Eve.[7] When his mixing style became more well known he had guest slots on BBC Radio 1, XFM, and German On3-radio,[8] and DJed at bigger clubs such as Fabric. Niyi has since stated he now mixes in a more traditional style, but still enjoys "perfectly beat matching surf rock with hardcore-gabba".[8]

Niyi plays the guitar, the trumpet and the clarinet;[6] and began singing and rapping over his own remixes when he moved out of London and started producing music in his parents shed in Chelmsford. He has since collaborated with Adamski under the alias of "Adam Sky".[9]

After touring in Europe with Adamski, Niyi performed at his club for Lady Gaga's first UK show, and has since gone on to perform and DJ in 13 countries. He has performed with Little Boots and the Golden Silvers.[10] He also performed on influential television show TRAXX on ARTE around this time, too. This was shown in both Germany and France.[11]

Niyi has been credited as a source of creative inspiration by various artists such as Tyler The Creator.[12][13][14][15] Niyi's first single "808 Klap" sold out within a week.[10] In 2012 Niyi released his first and only album, which gained little attention.[16]

He was also an occasional contributor to the UK's Big Brother's Big Mouth,[17] this is despite him "not owning a television for more than eight years".[11]

Post-musical career and return to education[edit]

In 2011, Niyi decided to put his music on hold, and do his A-levels- which he failed to complete whilst at secondary school. He studied these intensively at City of Westminster College[18] in nine months, and was awarded a place to study English and Education at St John's College, Cambridge in 2012.

After an article in the university newspaper in 2013,[5] it was picked up on by the UK press. Pieces were published in tabloids, broadsheets,[19][20][21][22][23] and on ITV News.[24]

As a result of this attention Niyi then wrote an article for UK newspaper, The Guardian, detailing his reasons for leaving music and his experience of St John's College, Cambridge. The article was the most read piece on the The Guardian website for two days,[25] and was tweeted by notable figures such as Labour Party (UK) MP Diane Abbott,[26] and journalist Mariella Frostrup- who stated it was "the best review she'd ever had".[27]

Discography[edit]

Albums[edit]

  • Great Britain: The Best of 2005–2012 (Released 2012)

EPs[edit]

  • 808 Klap (Released 2007)
  • Jungle Fever (Released 2009)

Singles[edit]

  • I Love You All / Poached Eggs (Released 2008)
  • Boom Bang Boy (Released 2010)

References[edit]

  1. ^ a b c Sherwood, James (16 November 2008). The Independent "My Style: Niyi". Retrieved 24 May 2010. [dead link]
  2. ^ Skrufff, Jonty (7 February 2007). Track It Down "Beat Mixing Matters?". Retrieved 24 May 2010. [dead link]
  3. ^ a b c Kunths, Frederik (20 February 2009). On3-radio "Hauptsache es klingt ein bisschen billig". Retrieved 24 May 2010. 
  4. ^ Earlam, Katie. "Will.i.am's co-star Niyi to go to Cambridge University | The Sun |News". The Sun. Retrieved 29 May 2013. 
  5. ^ a b "The Tab Meets: Niyi | The Tab Cambridge". Cambridge.tab.co.uk. 30 April 2013. Retrieved 29 May 2013. 
  6. ^ a b Evert, Lucy (29 January 2010). What's Up information "i Heart NIYI". Retrieved 24 May 2010. 
  7. ^ Garratt, Sheryl (6 June 2009). The Times "How rave culture changed Britain for ever". Retrieved 24 May 2010. [dead link]
  8. ^ a b Rojas, Peter (16 August 2010). RCRD LBL "RCRD.LBL_". Retrieved 24 May 2010. 
  9. ^ Britten, Fleur (28 February 2006). The New York Times "On fringes of future in London". Retrieved 24 May 2010. 
  10. ^ a b Miller, Felix (7 December 2007). Last.fm "LAST.FM". Retrieved 24 May 2010. [dead link]
  11. ^ a b Drums, David (12 January 2010). Audio Drums "NiYi – Jungle Fever". Retrieved 24 May 2010. [dead link]
  12. ^ "Published Tweet by Tyler the creator". Twitter.com. 26 June 2013. Retrieved 29 August 2013. 
  13. ^ "Published Tweet by Tyler the creator". Twitter.com. 26 June 2013. Retrieved 29 August 2013. 
  14. ^ "Published Tweet by Tyler the creator". Twitter.com. 26 June 2013. Retrieved 29 August 2013. 
  15. ^ "Published Tweet by Tyler the creator". Twitter.com. 26 June 2013. Retrieved 29 August 2013. 
  16. ^ Lewandowski, Kevin (28 February 2006). Discogs "Discogs". Retrieved 24 May 2010. [dead link]
  17. ^ Olofsson, Leo (24 September 2008). Winnie Cooper "NIYI". Retrieved 24 May 2010. [dead link]
  18. ^ "City of Westminster College A-level students make the grade". Cwc.ac.uk. 17 August 2012. Retrieved 29 May 2013. 
  19. ^ "Rapper’s delight at campus life". thetimes.co.uk. 29 May 2013. Retrieved 31 May 2013. 
  20. ^ "The rapademic". Thesun.co.uk. 29 May 2013. Retrieved 31 May 2013. 
  21. ^ "First pro rapper at Cambridge ditches music career to become a teacher". Metro.co.uk. 29 May 2013. Retrieved 31 May 2013. 
  22. ^ "The rap star who's got into Cambridge: He performed with Lady Gaga - now he studies at an historic college. Here he tells his utterly inspiring story". dailymail.co.uk. 31 May 2013. Retrieved 31 May 2013. 
  23. ^ "It’s MC Grammar! Cambridge uni student quits rapping to teach". dailystar.co.uk. 29 May 2013. Retrieved 31 May 2013. 
  24. ^ "Rapper swaps music for uni". ITV News. 3 June 2013. Retrieved 31 July 2013. 
  25. ^ "Most viewed website on Theguardian.com". Theguardian.com. 31 May 2013. Retrieved 31 May 2013. 
  26. ^ "Published Tweet by Diane Abbott MP". Twitter.com. 3 June 2013. Retrieved 29 August 2013. 
  27. ^ "Published Tweet by Mariella Frostrup". Twitter.com. 2 June 2013. Retrieved 29 August 2013. 

External links[edit]