Oishii
| Company type | Private |
|---|---|
| Founded | 2016 |
| Headquarters | Kearny, New Jersey, U.S. |
Key people | Hiroki Koga (CEO) Brendan Somerville (COO) |
Oishii is an American vertical farming company that grows strawberries.[1][2] Founded in 2016 by Hiroki Koga and Brendan Somerville, Oishii produces the "omakase" berry, which launched in 2018 at grocers in New York City.[3][4] Originally selling for $50 per a tray of eight strawberries, the company cut prices to $20 per tray in 2022.[5][6][7] Oishii opened a 74,000 square-foot vertical farm in Jersey City, New Jersey in 2022.[8][9]
References[edit]
- ^ Marikar, Sheila Yasmin. "Berry Berry". The New Yorker. Retrieved 2022-07-20.
- ^ "Oishii". Oishii. Retrieved 2022-07-20.
- ^ Towey, Hannah. "See how these rare, $50 'luxury' strawberries are grown in vertical farms designed to replicate the Japanese Alps with bees and AI robots". Business Insider. Retrieved 2022-07-20.
- ^ Beggs, Alex (2022-07-18). "On Gum Drop Grapes and Other Fruits Designed to Taste Like Candy". The New York Times. ISSN 0362-4331. Retrieved 2022-07-20.
- ^ Gagne, Yasmin (2022-05-19). "Oishii, the Tesla of strawberries, is slashing its prices by more than half". Fast Company. Retrieved 2022-07-20.
- ^ Dizik, Alina (2022-04-04). "What Is an Oishii Strawberry, and Would You Pay $6 for One? Inside the New World of Fancy Fruit". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-07-20.
- ^ Fortney, Luke (2022-05-19). "The $50 'Omakase Strawberries' Beloved by Michelin-Starred Chefs Now Cost $20". Eater NY. Retrieved 2022-07-20.
- ^ Sauer, Megan (2022-07-16). "These New Jersey farmers grow strawberries that sell out for $20 a box: The taste is 'a completely different experience'". CNBC. Retrieved 2022-07-20.
- ^ "Inside Oishii's vertical farm that grows world's sweetest strawberries". sports.yahoo.com. 19 July 2022. Retrieved 2022-07-20.
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