Jump to content

On Point (KSI song)

Add links
From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Ymblanter (talk | contribs) at 07:35, 25 April 2021 (removed Category:Songs written by KSI; added Category:Songs written by KSI (entertainer) using HotCat). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

"On Point"
An instant photo of a blonde wig on the ground of a forest, in the centre of a black background. The title "On Point" appears in small black font immediately below. KSI's name appears in large white font at the top.
Single by KSI
Released17 August 2018 (2018-08-17)
GenreHip hop
Length4:10
Label
Songwriter(s)
  • Olajide Olatunji
  • Justin Trugman
  • Nima Jahanbin
  • Paimon Jahanbin
  • Kes Ingoldsby
  • Derico Stefano Mpyo
Producer(s)
  • JT
  • Wallis Lane
  • Kes Knoxa
  • Heat On Da Beat
KSI singles chronology
"Slow Motion"
(2018) 		"On Point"
(2018) 		"Ares"
(2018)
Music video
"On Point" on YouTube

"On Point" is a song by British YouTuber and rapper KSI. It is a diss track aimed at American YouTuber Logan Paul. The song was independently released for digital download and streaming on 17 August 2018 in the build-up to the pair's impending amateur boxing match, which was held on 25 August 2018 at the Manchester Arena, England, and resulted in a majority draw.

An accompanying music video was released on 17 August 2018. The video stars KSI pursuing and taunting a doppelgänger of Paul. The video acts as a takedown of Paul's entire character and features doppelgängers of Paul's family and friends and a plethora of references to Paul's past controversies. KSI is portrayed as the all-powerful, misunderstood villain who wants to fight for justice on YouTube by defeating one of the most loathed creators on the platform. "On Point" ramped up the hype ahead of the pair's boxing match and was labelled as KSI's "last show of power". Critics called it "one of the best YouTuber diss tracks to date" and credited it with taking YouTuber diss tracks to a new level.

Background

After defeating British YouTuber Joe Weller in an amateur boxing match, held at the Copper Box Arena, England, on 3 February 2018, KSI challenged American YouTubers and brothers Jake Paul and Logan Paul to a boxing match.[2][3] On 18 March 2018, it was announced that KSI would fight Logan Paul in an amateur boxing match, dubbed KSI vs. Logan Paul, to be held on 25 August 2018 at the Manchester Arena, England.[4] Two press conferences, at which the pair engaged in heated exchanges and traded insults with each other, were held in the build-up to the boxing match.[5][6]

Release and promotion

"On Point"
A 21-second sample of the first verse of "On Point", performed by KSI. He disses Logan Paul and alludes to their impending amateur boxing match.
Problems playing this file? See media help.

On 14 August 2018, KSI posted the cover art for "On Point" to his social media pages, with the caption, "17th August", alluding to the single's release date. The cover art shows an instant photo of a blonde wig on the ground of a forest, in the centre of a black background.[7] The next day, KSI teased the music video's release by posting a photo of himself holding a look-alike of Paul's pet dog that was taken on the set of the music video shoot to his social media pages, with the caption, "cute dog".[8][9] "On Point" was independently released for digital download and streaming on 17 August 2018. One week after its release, on 25 August 2018, "On Point" was used as KSI's entrance music for his boxing match against Paul, which resulted in a majority draw.[10][11]

Music video

The music video for "On Point" was co-directed by Konstantin and Meji Alabi.[12] It was released to KSI's YouTube channel on 17 August 2018.[13] The video immediately went viral, receiving seven million views within the first day of its release, and it has since garnered 40 million views.[13][14] The video has received 1.3 million likes and 300,000 dislikes.[13] A behind-the-scenes video of the music video shoot was released to YouTube by Konstantin on the same day as the music video's release.[15] Three days later, Konstantin released a video to YouTube, in which he and KSI watch reaction videos to the music video.[16]

A doppelgänger of Logan Paul in the music video for "On Point".

The music video begins with a doppelgänger of Paul walking out of a forest, making reference to Paul's infamous suicide forest controversy, when he released a YouTube vlog in January 2018, in which he filmed the recently deceased corpse of a man who had died by hanging himself in Aokigahara, known as the "suicide forest", in Japan.[12][17][18][19] Paul is accompanied by look-alikes of his entourage, comprising his friend Evan Eckenrode, his manager Jeff Levin, and his personal assistant Lydia Kenney.[17] Paul says to the group, “And then I said, 'You can fight my dad instead!'", referring to when Paul and his brother Jake told KSI to have a boxing match against their father Greg Paul, instead of one of the two brothers.[20] Paul's friends laugh.[21] Levin suddenly trips and falls to the ground, covering himself in mud, which leaves the rest of the group laughing and chanting, "brown nose".[17] The chant appears to hypnotise a group of children who are watching on, suggesting that Paul has brainwashed his young fan base.[12][17][18] A comforting scene between Paul and Eckenrode takes place, before KSI appears, flying above them in the sky, before landing on the ground. Paul runs away, shoving Eckenrode out of the way, as Levin and Kenney cower.[22]

KSI imitates Jack Torrance from The Shining in the music video for "On Point".

KSI chases Paul into a manor house, where upon entry, KSI is greeted by a look-alike of Paul's mother.[18] KSI ventures further into the house in search of Paul, taunting him and shouting, "Logan! Where are you?" KSI imitates Jack Torrance from The Shining (1980), using an axe to break down a door between him and look-alikes of both Jake Paul and his friend Anthony Trujillo, before entering the room and slapping them both across the face.[12][18][21] In the next scene, a look-alike of Paul's father appears, stepping in to protect his son from KSI, making reference to KSI's verbal exchange with Paul's father during the boxing match's second press conference, held at York Hall in London, which led to Paul storming out of the press conference.[12][18][6] However, Paul's father is distracted by a young, blindfolded girl, making reference to a controversial kissing prank video, released to YouTube by Jake Paul in 2017, in which their father appears.[22] In other scenes, KSI pets a look-alike of Paul's Pomeranian dog, named Kong, before sitting at a table and feasting on a banquet which includes Paul's head on a platter, making the assertion that KSI will eat Paul for dinner in their boxing match.[12][17][23]

When Paul is reunited with his friends from the video's opening scenes, they turn against Paul and taser him, referring to when Paul was condemned for tasering two dead rats in a YouTube vlog in February 2018.[24] In the next scene, KSI appears to kill-off look-alikes of American boy band Why Don't We, with whom Paul released the song "Help Me Help You" (2017).[12] The video's closing scenes show KSI dramatically emerging from an ominous portal, with a nefarious smirk on his face, and confronting a kneeling and quivering Paul. Paul begs for KSI to take pity and let him go. KSI, wearing the Infinity Gauntlet from Avengers: Infinity War (2018), imitates Thanos, snapping his fingers and making Paul disappear into dust, which frees the brainwashed children from watching Paul's YouTube videos.[12][18][21]

Critical reception

"On Point" was well received by critics. Martin Domin of The Mirror wrote that song "takes [KSI's] rivalry with Logan Paul to a whole new level" and "ramps up the hype ahead of [their boxing match]".[17] Alicia Adejobi of Metro wrote that the "music video holds no punches" and "the beef between KSI and Logan just got messier".[12] Julia Alexander of Polygon labelled "On Point" as a "a hype track for fans in KSI’s camp". Alexander described the music video as "a five-minute takedown of Paul's entire character", calling it KSI's "last show of power" and his "final hurrah" before the pair's boxing match. Alexander observed, "The video perpetuates the character [that KSI has] painted for himself. He’s the all-powerful, misunderstood villain who wants to fight for justice on YouTube. That means defeating Paul, easily one of the most loathed creators on the platform following past controversies." Alexander continued, "There are almost too many references [in the video] to count, and many are intricate nods to past YouTube drama that are difficult to pick up on unless people are clued into the YouTube community’s daily stories." Alexander concluded that "On Point" is "the epitome of" and "one of the best YouTuber diss tracks to date" and "by far the most elaborate".[21] Alexander commended, "KSI's diss track took a YouTube staple to a new level. The production quality is incredibly high and elevates the type of videos [that] his competition should be working on."[25] Kelly Anne of TenEighty acclaimed, "KSI [has taken] diss tracks to the next level... From the subtle references, to the stellar casting choices, this video really [stands] out from the rest in the diss track noise."[26]

Response

Three days after KSI released "On Point", on 21 August 2018, Paul responded with his own diss track titled "Goodbye KSI".[27][28]

Credits and personnel

Credits adapted from Tidal.[29]

  • KSI – songwriting, vocals
  • JT – production, songwriting
  • Wallis Lane – production, songwriting
  • Kes Knoxa – production, songwriting
  • Heat On Da Beat – production
  • Derico Stefano Mpyo – songwriting
  • Sway – engineering
  • Charlie Cook – engineering

Charts

Chart performance for "On Point"
Chart (2018) Peak
position
Scotland (OCC)[30] 98
UK Singles Downloads (OCC)[31] 86
UK Indie (OCC)[32] 23

Release history

Release dates and formats for "On Point"
Region Date Format(s) Label(s) Ref.
Various 17 August 2018
Self-released [12]

See also

Notes

  1. ^ "On Point" has been licensed to RBC Records and BMG since October 2019 after KSI signed with the record label.[1]

References

  1. ^ Paine, Andre (5 November 2019). "Artist and YouTube personality KSI signs with BMG". Music Week. Archived from the original on 12 November 2019. Retrieved 5 November 2019.
  2. ^ Kelly, Emma (3 February 2018). "KSI wins clash against Joe Weller in the third round". Metro. Archived from the original on 3 February 2018. Retrieved 17 August 2018.
  3. ^ Kelly, Emma (3 February 2018). "KSI challenges Logan and Jake Paul to a boxing match after defeating Joe Weller". Metro. Archived from the original on 6 February 2018. Retrieved 17 August 2018.
  4. ^ Gillibrand, Abigail (18 March 2018). "YouTuber KSI confirms fight with Logan Paul as he signs two-match deal for UK and US". Metro. Archived from the original on 18 March 2018. Retrieved 17 August 2018.
  5. ^ Nattrass, JJ (16 June 2018). "All Hell breaks loose as KSI and Logan Paul come to blows at their pre-fight press conference". Metro. Archived from the original on 20 June 2018. Retrieved 17 August 2018.
  6. ^ a b Starkey, Adam (18 July 2018). "Logan Paul storms out of press conference after KSI rips into his 'disgusting' dad and girlfriend Chloe Bennet". Metro. Archived from the original on 18 July 2018. Retrieved 17 August 2018.
  7. ^ KSI (14 August 2018). "17th August". Retrieved 17 August 2018 – via Instagram.{{cite web}}: CS1 maint: url-status (link)
  8. ^ KSI (15 August 2018). "Cute dog 😈 📷: @charliewoodwardmedia". Retrieved 17 August 2018 – via Instagram.{{cite web}}: CS1 maint: url-status (link)
  9. ^ KSI [@KSI] (16 August 2018). "Cute dog..." (Tweet). Archived from the original on 7 April 2021. Retrieved 17 August 2018 – via Twitter.
  10. ^ Deen, Sarah (25 August 2018). "KSI and Logan Paul call for 'f****g crazy' rematch as they are both declared the winner". Metro. Archived from the original on 26 August 2018. Retrieved 25 August 2018.
  11. ^ "KSI v Logan Paul: YouTube boxing fight ends in a draw". BBC News. 26 August 2018. Archived from the original on 28 August 2018. Retrieved 17 August 2018.
  12. ^ a b c d e f g h i j Adejobi, Alicia (18 August 2018). "KSI wages all-out 'Avengers: Infinity War' at Logan Paul in diss track On Point". Metro. Archived from the original on 19 August 2018. Retrieved 18 August 2018.
  13. ^ a b c "KSI - On Point (Logan Paul Diss Track)". 17 August 2018. Retrieved 17 August 2018 – via YouTube.{{cite web}}: CS1 maint: url-status (link)
  14. ^ KSI (18 August 2018). "7 million views in a day for a music video. On point. Pure love to my bros @pimpjuicek @mejialabi 📷: @charliewoodwardmedia". Retrieved 18 August 2018 – via Instagram.{{cite web}}: CS1 maint: url-status (link)
  15. ^ "KSI - On Point (Logan Paul Diss Track) Behind The Scene". 17 August 2018. Retrieved 17 August 2018 – via YouTube.{{cite web}}: CS1 maint: url-status (link)
  16. ^ "KSI Reacts To On Point Reaction Videos (Logan Paul Diss Track)". 20 August 2018. Retrieved 20 August 2018 – via YouTube.{{cite web}}: CS1 maint: url-status (link)
  17. ^ a b c d e f Domin, Martin (21 August 2018). "KSI diss track On Point takes rivalry with Logan Paul to new level". The Mirror. Archived from the original on 3 March 2021. Retrieved 21 August 2018.
  18. ^ a b c d e f Genova, Vincent (17 August 2018). "KSI Releases a New Diss Track Music Video With a Logan Paul Look-alike". Dexerto. Archived from the original on 10 August 2020. Retrieved 17 August 2018.
  19. ^ "Logan Paul: Outrage over YouTuber's Japan dead man video". BBC News. 2 January 2018. Archived from the original on 2 January 2018. Retrieved 17 August 2018.
  20. ^ Alexander, Julia (23 August 2018). "Logan Paul and KSI: the reasons, and moral quandaries, behind YouTube's biggest fight". Polygon. Archived from the original on 23 August 2018. Retrieved 23 August 2018.
  21. ^ a b c d Alexander, Julia (17 August 2018). "KSI's Logan Paul diss track includes Avengers, Clockwork Orange and Shining references". Polygon. Archived from the original on 17 August 2018. Retrieved 17 August 2018.
  22. ^ a b Muggleton, Warren (18 August 2018). "KSI to beat Logan Paul? British YouTuber hailed as diss track revealed ahead of fight". Daily Star. Archived from the original on 3 March 2021. Retrieved 18 August 2018.
  23. ^ Savov, Vlad (27 August 2018). "Logan Paul vs. KSI exposed an ugliness that's older than YouTube". The Verge. Archived from the original on 27 August 2018. Retrieved 27 August 2018.
  24. ^ Agerholm, Harriet (8 February 2018). "Logan Paul condemned for Tasering dead rats in new YouTube video". The Independent. Archived from the original on 8 February 2018. Retrieved 17 August 2018.
  25. ^ Alexander, Julia (21 August 2018). "YouTube creators reinvented diss tracks to make millions". Polygon. Archived from the original on 22 August 2018. Retrieved 21 August 2018.
  26. ^ Anne, Kelly (19 June 2020). "Our 7 Favourite KSI Moments". TenEighty. Archived from the original on 21 September 2020. Retrieved 19 June 2020.
  27. ^ Gillibrand, Abigail (21 August 2018). "Logan Paul goes in on KSI as he claps back with his own diss track". Metro. Archived from the original on 22 August 2018. Retrieved 21 August 2018.
  28. ^ Petrosyan, Albert (23 August 2018). "Logan Paul's New Diss Track is Filled With Awkward Old Clips of KSI". Dexerto. Archived from the original on 4 August 2020. Retrieved 23 August 2018.
  29. ^ "KSI / On Point / Credits". Tidal. 17 August 2018. Archived from the original on 30 January 2021. Retrieved 17 August 2018.
  30. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 24 August 2018.
  31. ^ "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved 24 August 2018.
  32. ^ "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved 24 August 2018.
Retrieved from "https://en.wikipedia.org/w/index.php?title=On_Point_(KSI_song)&oldid=1019760336"