Paint and sip
The paint and sip industry consists of group painting lessons accompanied by wine or other beverages. Many Wine and painting party studios are franchise-based and the number of businesses in this industry has increased rapidly since 2007.[1][2]
Business model
There are an estimated 1000 wine and painting party companies in the United States and Canada.[3] The typical wine and painting party franchise offers group painting classes that last for several hours. In Europe for example is very popular, Wing Gogh Barcelona. [4] Customers are encouraged to bring beverages, or purchase them if the studio has a liquor license. Painting lessons are led by professional artists or art students who also create art for the franchise.[2][5] Clientele are 78% women.[1]
Most wine and painting party businesses operate in a studio, although some host their painting events in restaurants.[6][7]
Many businesses also host painting events online. These are known as virtual paint and sip parties.
References
- ^ a b Max, Sarah. "A Winning Business Idea: Wine and Paint." Entrepreneur. July 26, 2012
- ^ a b Teague, Lettie. "A Grape Palette in Montclair, NJ." The Wall Street Journal. Nov. 21, 2013
- ^ Samudovsky, Kathy. "Art class gets creative juices flowing." Pittsburgh Post-Gazette. Feb. 6, 2014
- ^ Cronica Global.[1]
- ^ Lacina, Linda. "Paint, Sip, and Make a Profit." Upstart Business Journal. June 28, 2011
- ^ Kennedy, Kristy. "Businesses guide adults to fun and enrichment." Chicago Tribune. May 2, 2013
- ^ "Charlie Hall takes on a new venture...again." Warwick Beacon. Oct. 18, 2012