Panzani
Panzani is a French brand of pasta. Since 2005, it has been a subsidiary of Ebro Foods.[1]
Overview
The brand was started by Jean Panzani in Parthenay in 1950.[1] In the 1950s, he sold pasta in cellophane whereas other companies used cardboard.[1] From 1960 to 1964, it merged with La Lune and Régia Scaramelli.[1] It was in the 1960s that it became the market leader in pasta wholesalers in France. In 1964, Roland Barthes analysed a commercial by Panzani in his essay entitled 'The Rhetoric of the Image', suggesting Panzani was trying to come across as Italian.[2][3][4][5]
In 1973, it was bought by Groupe Danone.[1] Its TV commercials featured André Aubert as Don Patillo, a namesake for Don Camillo, made famous by Fernandel.[1]
In 1997, it was bought by Paribas Affaires Industrielles.[1] In 2002, it bought Lustucru, another French brand of pasta.[1]
In April 2005, it was bought by Ebro Foods.[1]
References
- ^ a b c d e f g h i Official website, History
- ^ James Gordon Bennett, Design Fundamentals for New Media, Cengage Learning, 16 Feb 2012, p. 261 [1]
- ^ Rena Sanderson, Hemingway's Italy: New Perspectives, Louisiana State University Press, 2006, p. 42 [2]
- ^ Stephen Bull, Photography, Taylor & Francis, 3 Feb 2010, p. 40 [3]
- ^ Terry Harpold, Ex-Foliations: Reading Machines and the Upgrade Path, University of Minnesota Press, 2009, p. 144 [4]
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