Schweppes Australia

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Schweppes Australia
Type Subsidiary Asahi Breweries[1]
Industry Beverage
Founded 1877
Headquarters Tullamarine, Victoria,
Australia
Area served Australia
Products Pepsi, Sunkist, Mountain Dew, Monster Energy, Gatorade, Cottee’s Cordial, Spring Valley Beverages, Pop Tops, Cool Ridge, Frantelle, P&N Beverages
Divisions Australia

Schweppes Australia is an iconic soft drink brand. Schweppes Australia was acquired by Asahi Breweries in 2009. Formerly running as the beverages business of Cadbury Schweppes, Schweppes Australia Pty Ltd was separated on 27 February 2009. In April 2009, Schweppes Australia was acquired by Asahi Breweries.

Schweppes Australia is a licensed distributor of Pepsi, Sunkist, Mountain Dew, Monster Energy and Gatorade. They also produce many other popular household brands such as Cottee’s Cordial, Spring Valley Beverages, Pop Tops and Cool Ridge & Frantelle spring water. The group also produce softdrink, and juices under the P&N Beverages brand (P&N was originally founded in July 1990 by ex-Coca-Cola executive Peter Brooks and sold to Asahi in 2011 Sale details.)

Two more popular Schweppes Australia soft drinks are Passiona and Solo.

Passiona[edit]

Passiona.png

Passiona is a passionfruit-flavoured soft drink available only in Australia and currently manufactured by Schweppes Australia in Australia. (Schweppes Australia was acquired by Asahi in 2009.)

Passiona seems to have been first described in an address to the Mullumbimby Chamber of Commerce by Stephen Cottee of Lismore, New South Wales in 1925,[2] and marketed to the public in 1927[3]

The Passiona trademark has also been used by Cottees in their jelly crystal range, and originally by long defunct softdrink manufacturer, Geo. Hall & Sons in Norwood, South Australia.[4]

Its branded equivalent by Kirks is known as Pasito.

Solo[edit]

For the Norwegian soft drink by the same name, see Solo (Norwegian soft drink) .
Solo
Solo (soft drink).png
Type Soft drink
Manufacturer Schweppes Australia
Country of origin Australia
Introduced 1973
Color Yellow
Flavour Lemon
Variants

Solo Original
Solo Sub
Solo Strong
Solo Lemon & Lime

Solo Low Carb

Solo Gaurana
Solo
Nutritional value per 1 can (375 mL)
Energy 788 kJ (188 kcal)
45.8 g
Sugars 45.4 g
0 g
0.4 g
Trace metals
Sodium
(4%)
60 mg
Percentages are roughly approximated using US recommendations for adults.

In Australia, Solo is a carbonated lemon-flavoured soft drink manufactured by Schweppes Australia.

Solo was launched in Australia in 1973 as the ready to drink version of traditional 'pub squash'. It is positioned as a very masculine drink and has had many television commercials that play to its overtly male image, the latest being "Game On"[5] since joining the Football Federation of Australia, which has been highly successful in. There are 6 variants of Solo: Original Lemon, Lemon & Lime, Solo Sub (no added sugar), Solo Guarana, Solo Low carb and Solo Strong. It is the market leader of lemon soft drinks in Australia and grew by over 30% in 2007.

The latest addition to the Solo range is the Solo Strong, which contains guarana and caffeine.[6]

Cadbury Schweppes once made an energy drink in the U.S. called Coolah Energy that referred to the Australian Solo as its inspiration.[7] It used the tagline "Energy from Down Under". It listed boronia as an ingredient, a citrus plant in Australia known more worldwide for use in floral arrangements than its fruit. Cadbury Schweppes has discontinued the Coolah Energy drink.[8]

Cadbury Schweppes sold a similar citrus drink named Rondo in the United States market during the late 1970s and 80s.[9]

In 2012 the iconic Solo man character from the 1970s, 1980s and early 1990s was revived by the advertising agency BMF as part of a new Solo advertising campaign.

References[edit]

  1. ^ "Cadbury in Australia". Cadbury.com.au. Retrieved 2010-12-21. 
  2. ^ 'Passion Fruit Culture', The Brisbane Courier newspaper, 17 September 1925
  3. ^ 'A New Beverage. Advent of Passiona', the Brisbane Courier newspaper, 21 January 1927
  4. ^ Bill Clarkson (1997) The Pioneers, Chapter One, pg 4, Australian Soft Drink History, www.ozbevnet.com
  5. ^ Solo | Game On
  6. ^ FoodBev.com | Schweppes launches Solo Strong in Australia
  7. ^ Swenson Funnies Online | Coolah Energy Drink review
  8. ^ EnOrgy: Coolah Energy | Energy from Down Under
  9. ^ Aussie Food Shop: Australian Drinks | SCHWEPPES 1.25L Solo SELECTION

External links[edit]