Goldenberg's Peanut Chews

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Dark Chocolatey Peanut Chews
Milk Chocolatey Peanut Chews
Dark chocolatey Peanut Chews

Peanut Chews are a family of US candy products manufactured by Just Born. They consist of peanuts and molasses covered in chocolatey coating, and are available in original dark chocolatey flavor and milk chocolatey coatings. The bars are small, similar in size to a "fun size" or Halloween-size bar. They are especially familiar to residents of the Philadelphia area and neighboring Mid-Atlantic states.

Peanut Chews were developed and, during most of their history, manufactured by the Goldenberg Candy Company, which was founded by a Romanian immigrant, David Goldenberg in 1890. Peanut Chews were first introduced in 1917. The candies were originally developed for use by the U.S. military as a ration bar during World War I. The high-energy, high-protein recipe and unique taste made it popular with the troops.[1] In 1921 Harry Goldenberg introduced the first wrapped Peanut Chews candy for retail sales. In the 1930s the candy was converted from a full-size bar to small individual pieces. In 1949 Harry and Sylvia Goldenberg (2nd generation) purchased the Peanut Chews Division of D. Goldenberg, Inc. to focus solely on the production of Peanut Chews candies. In 2003 Just Born, Inc., a Bethlehem, Pennsylvania–based candy company, purchased the Peanut Chews brand and the Northeast Philadelphia manufacturing facility.[2]

Some vegans are fond of the original flavor, which contain no milk or egg products, as would be typical of most dark chocolate and some caramel candies.[3] Just Born made changes in both the formulation and packaging of the candy and attempted to expand its market area beyond the mid-Atlantic.[4] After realizing that the product was losing ground in its core market (roughly from Baltimore to New York City), the company decided to re-emphasize its marketing within the home region. The Goldenberg's name was also restored to equal prominence alongside "Peanut Chews" on the redesigned candy wrappers.[5]

References[edit]

  1. ^ Kanaley, Reid. Philly sweet's global reach. Philadelphia Inquirer, September 18, 2006. [1]
  2. ^ Anonymous. Mike and Ike maker eats up Peanut Chews. Philadelphia Business Journal, Monday, April 28, 2003 [2]
  3. ^ PETA web site
  4. ^ Brubaker, Harold. Philadelphia-made Peanut Chews candy to get softer, less sticky.The Philadelphia Inquirer. October 18, 2004.
  5. ^ Armstrong, Mike. "Peanut Chews putting the Goldenberg's name out front again," Philadelphia Inquirer, Monday, December 26, 2011.

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