Pearpop
 | |
| Company type | Private |
|---|---|
| Industry | Music |
| Founded | October 2020 |
| Founder | Cole Mason, Guy Oseary |
| Headquarters | , United States |
Area served | Worldwide |
Key people | Cole Mason, Guy Oseary, Alex Morrison |
| Website | www |
Pearpop is an American social media collaboration platform headquartered in Los Angeles. The company was co-founded by Cole Mason and Guy Oseary in October 2020.[1] The platform's main feature is "Challenges," which allows brands to instantly activate creator campaigns, on-demand. Since its launch, the platform has gained more than 200,000 creators across TikTok, Instagram, and Twitter including Heidi Klum, Loren Gray, Snoop Dogg and Tony Hawk, among others.[2]
History
Founding
Cole Mason, an ex-YouTube creator and model signed to Ford Models, co-founded the company with Guy Oseary in October 2020 after identifying that there was no platform which allowed creators to predictably earn a living creating content.[3]
Fundraising History
In April 2021, Pearpop announced it raised a $10 million Series A from Alexis Ohanian's venture capital firm Seven Seven Six, following its $6 million seed round from Guy Oseary and Ashton Kutcher. The company also has a variety of angel investors including Amy Schumer, The Chainsmokers, Diddy, Gary Vaynerchuk and others.[4][5]
Product Offerings
Pearpop is a two-sided marketplace marketplace enabling creators to "Earn a Living Doing What They Love," directly enabling brand-to-creator collaboration as well as creator-to-creator collaboration. With Pearpop Challenges, brands can instantly activate creator campaigns, on-demand. Brands pay creators on a pay-for-performance basis. Pearpop verifies all creators and submissions are monitored 24/7 to ensure brand safety. The company works with large Fortune 500 brands including Netflix, Amazon, and others, as well as musical artists like Shawn Mendes, Doja Cat, and Madonna.
Recognition & Milestones
- Pearpop was named to 2022 Fast Company's Most Company's Innovative Companies List,[6] at #7 on the Social Media List
- Pearpop was named the "Airbnb of the Creator Economy" by Forbes[7]
- CEO Cole Mason was named to the prestigious Forbes 30 under 30 List[8] in November 2021
- In 2022, Pearpop appointed advertising & marketing executive Alex Morrison as Chief Marketing Officer[9]
- In June 2022, Pearpop launched the first ever TikTok Live scripted comedy series,[10] starring TikTok star Jericho Menke.
Reference section
- ^ Spangler, Todd (2021-04-15). "Startup Pearpop Raises $16 Million to Fuel Social-Collab Marketplace". Variety. Retrieved 2021-07-05.
- ^ Millman, Ethan (April 15, 2021). "The Marketplace for Getting Celebs to Boost Your TikToks". Rolling Stone. Retrieved July 5, 2021.
{{cite web}}: CS1 maint: url-status (link) - ^ Ifeanyi, K. C. (2021-04-15). "PearPop wants to boost your social following by connecting you to TikTok stars for collabs". Fast Company. Retrieved 2021-07-05.
- ^ Sternlicht, Alexandra. "PearPop Just Raised $16 Million From Alexis Ohanian, Snoop Dogg, Amy Schumer And Others To Monetize TikTok Clout Sharing". Forbes. Retrieved 2021-07-05.
- ^ "Pearpop raises from The Chainsmokers, Alexis Ohanian, Amy Schumer, Kevin Hart, Mark Cuban, Marshmello, and Snoop Dogg". TechCrunch. Retrieved 2021-07-05.
- ^ Ifeanyi, K. C. (2022-03-08). "The 10 most innovative social media companies of 2022". Fast Company. Retrieved 2022-06-06.
- ^ Greenwald, Michelle. "A New Marketplace That Helps Creators Earn More And Gives Brands Easy, Direct, On Demand Access To Creators". Forbes. Retrieved 2022-06-06.
- ^ "Cole Mason, 25, Cofounder & CEO, Pearpop". Forbes. Retrieved 2022-06-06.
- ^ Liederman, Emmy (January 10, 2022). "Grey Group Exec Makes a Move to Grow the Creator Economy". Retrieved 2022-06-06.
- ^ "Pearpop is launching a live subscription comedy series on TikTok". TechCrunch. Retrieved 2022-06-06.