Peter Morville is president of Semantic Studios, an information architecture and findability consultancey. For over a decade, he has advised such clients as AT&T, IBM, Microsoft, Harvard Business School, Intenet2, Procter & Gamble, Vanguard, and Yahoo!. Morville serves on the advisory board of the Information Architecture Institute. He delivers keynotes and seminars at international events, and his work has been featured in major publications, including Business Week,Fortune, and The Wall Street Journal (Morville, Ambient Findability). Peter is best known as a founding father of information architecture, having coauthored the field's best-selling book, '"Information Architecture for the World Wide Web"' (ISBN 978-0-596-52734-1, AKA "the Polar Bear Book") (Morville, Ambient Findability). He is co-author of "Search Patterns" (ISBN 978-0-596-80227-1, AKA "the Butterfly Book"), and author of Ambient Findability (ISBN 0-596-00765-5, AKA "the Lemur Book").
Peter Morville was born in Manchester, England. He holds a graduate degree in Library and Information Science, and built on the organization of information practices of this domain, going beyond it to find a way to put some useful order in websites.[neutrality is disputed][unbalanced opinion] Morville graduated from University of Michigan School of Information in 1993.
Together with Louis Rosenfeld he headed Argus Associates, the consulting firm which was at the forefront of the nascent field of information architecture[unbalanced opinion] until the Dot-com bubble of 2001. Peter Morville is now President and Founder of Semantic Studios, a leading information architecture, user experience design, and findability consulting firm.