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Founded October 1983 (1983-10)[1]
Founders Yoshihiro Hirata, Ayako Doue
Headquarters Kyoto, Japan
Key people Yoshihiro Hirata (president)[1]
Products Apparel, athletic tape, supports and braces, lotions and gels, necklaces and bracelets, hair-care products, health food, and other wellness-related products
Total equity ¥30,000,000 (as of May 2009)[1]
Subsidiaries Affiliates in USA, Korea, China, Germany, and the UK[1]

Phiten is a Japanese company producing apparel, athletic tape, supports and braces, lotions and gels, necklaces and bracelets, health food, and other wellness-related products. Phiten also produces hair-care products under its beauty division, Yuko. All Phiten products are incorporated with one or more "Aqua Metals".[1] The name "Phi-Ten" is derived from the Greek letter "Phi" Φ, and the exponent 10. The “Phi” Φ is used as a symbol to represent the golden ratio in the natural world while “Ten” (10) used as an exponentiation base signifies the infinite possibilities at both the micro and macro level.[2]

Phiten operates over 100 retail store locations across Japan. As of 2009 the company has affiliates in the USA, Korea, China, Germany, and the UK.[1] Phiten has sold over 1 billion Titanium Power Tape Discs worldwide.[citation needed]

Some Major League Baseball players wear the company's nylon-coated necklaces, although it is not known whether it is for "physiological benefits, superstition or a combination of both.".[3] Many view the products as mere superstition and ritual.[4]

Company background[edit]

The company was founded in October 1983[1] by Yoshihiro Hirata in Japan with its corporate headquarters in Kyoto. In 2008, Phiten acquired a license for the NBA and in 2011, Phiten acquired a license for the NHL.[5]

As of 2013, Phiten has acquired over 100 patents worldwide.[citation needed]

Product information[edit]

Through a proprietary manufacturing process, metals, such as titanium, gold and silver are turned into "Aqua Metals" such as Aqua Titanium, Aqua Gold and Aqua Silver which are then incorporated into Phiten products. Aqua metals are created through a proprietary process that breaks down metals into microscopic particles dispersed in water, creating a hydro-colloidal metal. Every Phiten product features this technology.

Studies related to Aqua-Metals[edit]

Studies and research related to Aqua-Titanium materials began at universities including Technical University Braunschweig (Germany), UCLA (United States), Kyoto Prefectural University (Japan), and Massey University (New Zealand). Such studies include, but are not limited to:[6]

Dr. Takahiro Ogawa, DDS, Ph.D., Professor, Division of Advanced Prosthodontics, Biomaterials and Hospital Dentistry, UCLA School of Dentistry; Research Theme: "Biological potential of Aqua-Titan/Aqua-Titanium; Remote effects on cell growth in dental implants"

Dr. David S. Rowlands, BS (Honds), Ph.D., Director of Exercise Physiology and Metabolism Lab, Institute of Food, Nutrition and Human Health, Massey University, New Zealand; Research Theme: "Effect of Aqua-Titan/Aqua-Titanium on Running Performance and Achilles Tendon Compliance"[7]

Dr. Martin Korte, Prof. Dr. rer. nat., Professor, Faculty of Life Sciences, TU Braunschweig University Cellular Neurobiology; Research Theme: "Cellular Mechanism of Aqua-Titan/Aqua-Titanium action in the central nervous system; Mechanism of Aqua-Titan/Aqua-Titanium; How does Aqua-Titan/Aqua-Titanium change the membrane properties of neurons?"[6]

Dr. Wataru Aoi, Ph.D., Assistant Professor, Graduate School of Life and Environmental Sciences, Kyoto Prefectural University; Research Theme: "Exercise-induced muscle damage and usefulness of Aqua Gold in sports scene"

See also[edit]


  1. ^ a b c d e f g "Company information". May 2009. Retrieved 2012-10-12. 
  2. ^ About Us from Phiten-Canada
  3. ^ Petraglia, Mike (October 25, 2005). "Players take to unique necklace". Retrieved 2012-10-12. 
  4. ^ Hudson, William (October 26, 2011). "What's the power of a good luck charm?". CNN. 
  5. ^ Van Riper, Tom (January 20, 2013). "Phiten (Maker Of Those Titanium Necklaces) Inks NHL Licensing Deal". Forbes. 
  6. ^ a b "Society of Aqual Metal Research". Society of Aqua Metal Research. 
  7. ^ "Aquatitan Garments Extend Joint Range of Motion without Effect on Run Performance". Official Journal of the American College of Sports Medicine. 

External links[edit]