|Julasak Yamasmit (CEO)|
Phuket Lager Beer is an Asian beer brand founded in 2002 in Thailand. The beer is brewed with premium German hops and high-quality Thai jasmine rice, which is added during the brewing process to enhance the beer's smoothness and aroma. It is the first Thai beer ever to win a gold medal in competition.
The brand's name derives from the island of Phuket, on the Indian Ocean side of southern Thailand. The largest island in Thailand, Phuket was once known for tin mining. Today it is a popular beach resort visited by about three million international tourists every year.
Phuket Beer was launched by Tropical Beverage Company in 2002 as a premium beer embodying the spirit and island lifestyle of Phuket, Thailand's leading beach resort. Since 2005, Phuket Beer has been brewed at San Miguel Brewery in Thailand under the supervision of Tropical Beverage Company. In 2005, importer Phuket Beer USA established the Phuket Beer brand in the United States.
Phuket Beer has no additives or preservatives and is produced in small batches every 2-3 months to ensure freshness. It is 5% alcohol-by-volume (AVB) and has 21 international bitterness units (IBU). Phuket Beer is available in 330 ml cans and 330 ml bottles.
Phuket Beer's logo features a vibrantly-colored hornbill bird, the company's mascot, with a neck foil design of Laem Promthep (Cape Promthep), a well-known landmark on Phuket island. A protected species of Thailand, the hornbill is indigenous to the southern region of the country and is said to symbolize purity, fertility and loyalty. The bird was selected to represent the company's commitment to brewing pure, quality beer.
A premium beer, Phuket Lager claims to be available at select upscale hotels, restaurants and bars in Thailand, but many report never having seen it for sale. It is distributed in the United States, Australia, Canada, Japan, Singapore, Denmark, Macau, Hong Kong, and the United Kingdom.
Phuket Lager received the first gold medal ever for a beer from Thailand at the 2006 Monde Selection Awards. Following this, it was awarded gold medals in 2007-2010 from the organization, earning the honor of High Quality Award for its three consecutive medals.
- Lowther, Alex "Thepmonggon's green curry has kefir lime leaf, basil" Point Reyes Light, June 26, 2008.
- "Just Say Phuket and Have a Beer"The Bachelor Guy, February 15, 2008.
- Brand, William "Now that's a patriot act" Oakland Tribune, July 12, 2006.