Polymedia is an anthropological notion that was introduced by Daniel Miller and Mirca Madianou in recognition of the way most people today use a wide variety of communication media. They claim that as individual communication acts are no longer dictated by access and cost, people are likely to be judged on why they selected one particular media rather than others, for example in breaking up a relationship.
The UK Govt Foresight report recognizes polymedia as the way individuals configure a particular combination of media in their communication as an aspect of contemporary identity.
- Miller, Daniel and Madianou, M. (2012). Migration and New Media: Transnational Families and Polymedia. London: Routledge.
- Future Identities: Changing identities in the UK – the next 10 years. Foresight, p.25.
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