Premium business model
From Wikipedia, the free encyclopedia
 |
This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (May 2008) |
The premium business model is the concept of offering high end products and services appealing to discriminating consumers. Brand image is an important factor in the premium business model, as quality is often a subjective matter. This business model seeks a higher profit margin on a lower sales volume.
Some examples of this model are: Rolls-Royce, BMW and Mercedes-Benz in the auto industry, Gucci bags and Rolex watches in the luxury accessories industry, and elite personal services such as using a chauffeur.
 |
This business-related article is a stub. You can help Wikipedia by expanding it. |
