Private Media Group

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Private Media Group
Type Public company
Traded as OTC Pink: PRVT
Industry Industry Group 272: Periodicals: Publishing, Or Publishing And Printing
Founded 1965 (as Private Magazine)
Founders Berth Milton, Sr.
Headquarters Flag of Spain.svg Barcelona, Spain
Area served Worldwide
Key people Charles Prast
Chairman President CFO CEO
Products DVDs, Magazines, Licensing, Online dating service, movies & sex toys
Services Online media, Pay-per-view, Video on Demand, IPTV, Cable & Satellite television
Revenue US$ 7.967 million June 2013 TTM
Operating income Decrease US$ -4.821 million June 2013 TTM
Profit Decrease US$ -3.229 million June 2013 TTM
Total assets US$ 8.896 million June 2013
Total equity Decrease US$ -11.523 million June 2013
Employees 38 June 2013
Footnotes / references
Numbers from Private Media Group, Inc. Company Financials .[1]

Private Media Group, Inc. is a production and distribution company that distributes adult entertainment via print publications, DVDs, the internet, and mobile.

Private magazine was established in Stockholm, Sweden, in 1965 as the world's first full-color hardcore magazine by Berth Milton, Sr. In the early 1990s, his son Berth Milton, Jr. took over and moved the company's headquarters to Sant Cugat del Vallès, Barcelona, Spain, although the company is incorporated in Nevada. Milton also started to produce movies and internet content, and in 1999, Private became the first adult entertainment company to be traded on the NASDAQ stock market.[2] The company was de-listed by NASDAQ on November 15, 2011 because its shares have not met the exchange’s $1 minimum price for 30 days.[3][4]

Product lines[edit]

Private releases 10-12 new films every month and owns the largest original content adult movie library.[citation needed]

Private has multi-lingual websites. Private offers its content through DVD, Video on Demand (VOD), Internet Protocol Television (IPTV), PSP, mobile and magazines. It supplies adult entertainment films to thousands of major hotels around the world (Hotel Pay Per View).[citation needed] Also, the company runs the channel Private Spice, along with Playboy Enterprises' Spice Networks.

In 1998 the company launched Private Circle,[5] a designer clothing label, at the Cannes Film Festival.[6] The label would later be changed to Private Clothing and a boutique would be opened in Los Angeles.[7]

In August 2008 Private Media Group announced it had established an alliance with Marc Dorcel to collaborate in the home video market. The collaboration starts with a three-year DVD distribution agreement for France and it's expected that Private and Dorcel will explore additional opportunities in other territories. It's also expected that Private and Dorcel will join forces in distribution platforms including Internet and IPTV/VOD in both France and across the EU.[8]

Private's 2009 acquisitions of video on demand companies Gamelink LLC and Sureflix, and the ecommerce technology firm eLine LLC estatblished it as the world's leading adult content and distribution company in the digital media sector.[citation needed]

In June 2014 Private announced the released of its full archive of images and (film and video) scenes dating back to the 1960s when Private magazine launched in Sweden. The material is available via a website,[9]

Business Summary[edit]

The Company does not produce movies, it acquires content from independent producers. As of December 31, 2010, the Company’s movie library contained 1,443 movie titles. Private Media Group distributes its productions worldwide via digital files and digital masters. The Company licenses its movies to IPTV, cable and satellite television networks and adult pay-per-view television channels. These licenses generally grant the operator a specific right of transmission and the Company retains the rights of every production. DVDs are sold or rented in video stores, sex shops, newsstands and other retail outlets, and where permitted, through direct mail. The Company also licenses the right to use its content to In-Room Entertainment operators. It has entered into distribution agreements in Europe, North America and Australia. Under these distribution agreements the Company provides its back catalogue of titles and all its new titles each month during the term of the agreement, and a licensee normally serves as the distributor throughout its own country or language territory.

Wireless-Mobile Content

The Company generates revenues from wireless deals both on and off portal. During the year ended December 31, 2010, the distribution of Private content was available to 1.5 billion handsets via 114 mobile network operators in 37 countries.

Magazine Publications

The Company’s publishing operations include the publication of the adult magazines. All of these magazines are distributed in Europe, North America and Australia. During 2010, it distributed approximately 45,000 copies of its print publications, packaged together with its DVDs, per month. The Company’s magazines are distributed to newsstands and other public retail outlets, through a network of national distributors, who maintain a local network of wholesale and retail distributors. The Company prints and ships its magazines from Barcelona, Spain.

The Company competes with Hustler, Playboy, Vivid Films, ManWin, and various adult websites.


Private is known for high-budget, adult movies, such as the two-part series Millionaire, directed by Alessandro del Mar, with a reported budget of $1.9 million.[10] In the last few decades, Private has earned more than 130 adult industry awards.[citation needed] The film Millionaire alone earned 16 Venus Award nominations in 2004.[11] Best-selling releases include the Private Gladiator series, Cleopatra, Millionaire and Chateau.[citation needed]


The following is a selection of some of the major awards Private films have won.

  • 1994 AVN Award – "Best Foreign Feature" for Private Video Magazine 1[12]
  • 1995 AVN Award – "Best Counting Video Series" for Private Video Magazine[12]
  • 1995 AVN Award – "Best Foreign Feature" for Virgin Treasures 1 & 2[12]
  • 1996 AVN Award – "Best Foreign Feature" for The Tower, Parts 1, 2 & 3[12]
  • 1996 AVN Award – "Most Outrageous Sex Scene" for Private Video Magazine 20[12]
  • 1997 AVN Award – "Best Foreign Feature" for The Pyramid, Parts 1, 2 & 3[12]
  • 1998 AVN Award – "Best Foreign Feature" for The Fugitive 1 & 2[12]
  • 1999 AVN Award – "Best Foreign Feature" for Tatiana 1, 2 & 3[12]
  • 2000 AVN Award – "Best Foreign Feature" for Amanda's Diary 2[12]
  • 2001 AVN Award – "Best Foreign Vignette Series" for Private XXX[12]
  • 2003 AVN Award – "Best Foreign Feature" for Private Gladiator[12]
  • 2004 AVN Award – "Best Foreign Feature" for The Scottish Loveknot[12]
  • 2006 AVN Award – "Best Foreign Feature" for Robinson Crusoe on Sin Island[12]
  • 2007 AVN Award – "Best Foreign Feature" for Porn Wars: Episode 1[12]
  • 2009 AVN Award – "Best BDSM Release" for House of Sex and Domination[13]
  • 2009 AVN Award – "Best Foreign Feature" for Jason Colt, Mystery of the Sexy Diamonds[13]

Management team[edit]

From March 28, 2012, Charles Prast was appointed by the Board of Directors as the Company’s President, Chief Executive Officer and Interim Chief Financial Officer.

In 2008, as a result of the company’s continuing transition from traditional to digital content distribution, DVD and magazine sales decreased, but they were offset by increased Internet, wireless and broadcasting sales. Milton expects Internet, wireless and broadcasting sales to increase significantly given the rapid growth of these platforms.[citation needed]

October 8, 2013

Adult content specialist Private Media Group is to launch a new TV entertainment channel – PrivateTV – later this month on the Eutelsat 13B satellite at 13° East.

Private will also launch a French-language version of the channel, PrivateTV France with original short form French language programming.

The company has teamed up with TMC Content Group, a stakeholder in the new venture and owner of a leading German language adult broadcaster, to launch the service. Private already supplied content to TMC under a separate deal

Monday, Oct 7, 2013

BARCELONA — Private Media Group, Inc. announced that it will launch a new adult entertainment channel called PrivateTV this month.

According to Private, the international version of the channel will be available on Eutelsat Hot Bird 13B while a French language version, PrivateTV France, with substantial original short form French language programming, will be available separately

Jan 22 2014

Private Launches 11 New Sites in Five Languages

• New Private network of sites built to convert valuable non-English speaking traffic • Four additional language versions of join 11 new sites • Over 500 multi-language banners and other tools available to target local audiences • Underserved audience of 110 million potential consumers is now open for business

Barcelona, November 19, 2013. Private Media Group, Inc., (OTC: PRVT) announced today a major expansion of its Internet business. The European adult company has launched 11 new sites in five languages, while adding four new language versions of

“In short we are multiplying our B2C presence by 60: from one site in one language to 12 in five languages. Private has localized its massive library and websites to exploit the brand even further in English, German, Spanish, French and Dutch” commented Private CEO Charles Prast. “In fact, our team of local language copywriters and community managers in Barcelona have translated over 500,000 words — almost four million keystrokes — and created 11 new sites which are fully adapted to this underserved audience. We have created social media accounts in the major languages and worked with our billing partners to implement better buy interfaces. Our 5,000-scene library has been optimized to this market.” The 11 new websites include,,,,,,,,,,, next to the already well-established and

To assist its valuable affiliates Private has re-launched its affiliate program, creating more than 500 banner ads in various languages and other tools to promote the sites.

“Over 90 million adult men live in European countries where German, Spanish, French or Dutch are the principal languages. In addition there are more that 20 million adult male native Spanish speakers in the United States. Together this audience equals the 110 million adult native English speaking males living in the US, the UK, and Canada. These potential clients have demonstrated a marked preference for consuming and transacting in their own language.” stated Prast.

According to 2011 research by the European Commission, 35% of Germans only browse websites that are in German and 40% would not communicate in a language other than German in a professional context. When it comes to a complex transaction (like carrying out a banking transaction online), 81% of Germans would not do this in any other language than German.
Other research also underscores the importance of language in buyer behavior. In fact, some 52.4 percent of people only buy from websites in their own language, and language is particularly important for complex and larger purchases. Language is also more important for post-sales support: 74.7 percent of people say availability of after-sales support in own language influences their buying decision.
About Private Media Group

Founded in 1965, Private Media Group Inc. is a brand-driven world leader in adult entertainment and globally distributes its premium quality content and that of select third party studios via multiple platforms including internet, mobile, broadcast, DVD and magazines. Private Media Group owns the worldwide rights to its extensive and growing library of high-quality content, and also licenses its Private trademarks internationally for a variety of exclusive consumer products. Visit for more information.

Corporate site:, consumer site:

Karen van Dael

Marketing Manager
Private Media Group
Tel +34 93 620 8090
karen.vandael at
SOURCE: Private Media Group


  1. ^ "Private Media Group, Inc. Company Financials @ Nasdaq, Inc.". Nasdaq. 
  2. ^ [1][dead link]
  3. ^ Private Media Group Receives NASDAQ Panel Decision 2011-11-16
  4. ^ Private Media de-lists from NASDAQ Mobile Entertainment Green, Tim. 2011-11-18
  5. ^ [2]The GuardianVeash, Nicola. 1999-07-25.
  6. ^ [3]Los Angeles TimesHerman-Cohen, Valli. 2001-09-01.
  7. ^ "Private Clothing Opens Fashion Boutique in Los Angeles - PRIVATE MEDIA GROUP INC". PRVT. 1999-02-22. Retrieved 2014-04-20. 
  8. ^ "Private Media Group Announces Landmark Strategic Alliance With Marc Dorcel". Retrieved 13 March 2009. 
  9. ^ Smithberg, Allen. "Private Releases Full Media Archive on". Adult Video News. Retrieved 9 June 2014. 
  10. ^ Private U.S.A. Sets Release Date For Multimillion-Dollar Feature, Millionaire, AVN Media Network, 3 September 2004
  11. ^ "AVN - Jesse Jane Named Best Actress USA at Venus Awards". 2004-10-21. Retrieved 2014-05-30. 
  12. ^ a b c d e f g h i j k l m n "AVN AWARDS PAST WINNERS". AVN. Retrieved 13 March 2009. 
  13. ^ a b "THE 2009 AVN AWARDS WINNERS". AVN. Retrieved 7 March 2009. 

External links[edit]