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Provogue (India) Limited
Industry Retail and Manufacturing
Founded 1997
Headquarters Mumbai, India
Key people Arun Bhargava (Chairman & Ind.Director), Nikhil Chaturvedi (Managing Director)
Employees ~ 2000 (2009)

Provogue is a fashion and lifestyle retail business listed on the Mumbai and National Stock Exchange in India. The Provogue brand was launched in 1998 as a menswear fashion range of contemporary clothing with a styling that made it uniquely relevant for the Indian market and quickly established leadership. Over the years the brand has evolved into a comprehensive collection of men’s and women’s fashion apparel and accessories and has won numerous awards throughout its history. As of 2013, Provogue fashion collections are available through over 250 outlets in more than eighty cities across India.

The Provogue brand continues its heritage as India’s leading fashion label, by continuously evolving apparel designs, introducing new categories, enhancing its retail environments and extending its reach through new locations across the country. Most recently, Provogue has introduced a range of unisex deodorants, fashion watches, footwear, innerwear and sunglasses to compliment the collections.

On 1 July 2013, Provogue announced the launch of its e-commerce business portal.


Provogue is the official clothing sponsor of Rajasthan Royals in the Indian Premier League and the official sponsor for clothing of all teams in the Indian cricket league.

Currently,[when?] Hrithik Roshan is the brand ambassador for Provogue.[1] Mahesh Babu is the brand ambassador for South India.[2]


The Brand Trust Report listed Provogue in the top 100 Most Trusted brands of India published by Trust Research Advisory in 2011.


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