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Provogue India Ltd
Industry Retail
Founded Mumbai, Maharashtra (India) (1997 (1997))
Headquarters Mumbai, India
Key people
Arun Bhargava (Chairman & Ind.Director), Nikhil Chaturvedi (Managing Director)
Products Clothing
Number of employees
2000+ (2009)

Provogue is an Indian clothing and accessories retailer based in Mumbai, Maharashtra. It was launched in 1997 as a menswear fashion range of contemporary clothing with a styling that made it uniquely relevant for the Indian market and quickly established leadership. Over the years the brand has evolved into a comprehensive collection of men’s and women’s fashion apparel and accessories and has won numerous awards throughout its history.


Provogue is the official clothing sponsor of Rajasthan Royals in the Indian Premier League and the official sponsor for clothing of all teams in the Indian cricket league.

Currently, Hrithik Roshan is the brand ambassador for Provogue.[1] while Mahesh Babu is the brand ambassador for Provogue in South India.[2]


As of 2014, Provogue stores have men's clothing and women's clothing, each of these being subdivided in Lower Garment, Upper Garment, Shoes and Accessories. Most recently, Provogue has introduced a range of unisex deodorants, watches and sunglasses to compliment the collections.


There are over 150[3] Provogue stores located across 80 cities in India.

On 1 July 2013, Provogue announced the launch of its e-commerce business portal.annual report 2014


The Brand Trust Report listed Provogue in the top 100 Most Trusted brands of India published by Trust Research Advisory in 2011.


  1. ^ "Hrithik Roshan is Provogue’s Brand Ambassador". Retrieved 2010-08-06. 
  2. ^ "Mahesh Babu as Provogue brand ambassador". 
  3. ^ 2014 company annual report

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