Pull and Bear
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| Type | Sociedad unipersonal |
|---|---|
| Industry | Retail |
| Founded | Arteixo, Spain (1991) |
| Headquarters | Narón, Spain |
| Number of locations | 690 stores |
| Area served | Worldwide |
| Products | Clothing |
| Employees | 3,000 |
| Parent | Inditex |
| Website | www.pullandbear.com |
Pull and Bear (English: /pʊl ən ˈbɛər/, Spanish: [pul am ˈbi.ar]) is a Spanish clothing and accessories retailer based in Narón, Galicia and founded in 1991. In September 2011, the company will sell through an online store. [1]
[edit] Concept & Style
- It focuses on casual, laid-back clothing and accessories for young people with a very urban style, at accessible prices. The stores themselves are designed as vanguardist spaces that are attractive to their target market.[2].
- Pull & Bear is enjoying rapid international expansion as a result of their fashion philosophy which merges creativity and quality design together with a swift response to market demands. [3]
- New product lines introduced in stores have diversified the range of products available in Pull & Bear outlets. These new lines include: music, technology, video games and video images mixed in with the clothing. Pull & Bear introduced the "XDYE" line in 1998, a more sporty and hi-tech line of clothes linked to the icons of 21st-century youth culture.
- Fall/Winter 2010: Pull and Bear stores in Europe rebranded with a new logo and in-store style presentation.
- Fall/Winter 2011: Pull and Bear introduced an online shop in September 2011.
