Ralph Ingersoll (PM publisher)
Ralph McAllister Ingersoll (December 8, 1900, in New Haven, Connecticut – March 8, 1985, in Miami Beach, Florida) was an American writer, editor, and publisher. He is best known as founder and publisher of the short-lived 1940s New York City left-wing daily newspaper that refused to accept advertising PM.
Ingersoll went to Hotchkiss School, graduated from Yale University's Sheffield Scientific School and became a mining engineer in California, Arizona and Mexico. In 1923 he went to New York with the intention to become a writer.
He worked as a reporter for the New York American from 1923 to 1925, and then joined the The New Yorker where he was managing editor from 1925 to 1930. He had been hired by the New Yorker founder and editor Harold Ross a few months after the magazine started publication; Ross inadvertently spilled an inkwell on Ingersoll's new light suit (various sources claim it was either white or pale gray) during the job interview; then, in embarrassment, offered him the job. As Ingersoll left his office, he heard Ross complain to his secretary: "Jesus Christ, I hire anybody." According to his biographer, Roy Hoopes, Ingersoll "was one of the original guiding spirits of The New Yorker. He held it together during its first five years."
In 1930 Ingersoll went to Time Inc. as managing editor of Time-Life publications, and devised the formula of business magazine Fortune, eventually becoming general manager of the company. One of his most important assignments at Fortune was a detailed history of The New Yorker and its business. The scrutiny that Ingersoll gave his former New Yorker boss Harold Ross and his employees, which included mention of their foibles and salaries, initiated a feud between Time and Fortune publisher Henry Luce and Ross culminated in a famed profile of Luce by Wolcott Gibbs that ran in The New Yorker in 1936, which lampooned both Luce and "Timestyle", the inverted writing style for which Time was (in)famous. Luce retaliated by having caricaturist Al Hirschfeld draw an image of Joseph Stalin over a picture of Ross.
PM started on June 18, 1940 with $1.5 million of capital, a fraction of the $10 million that Ingersoll initially sought. Unlike usual U.S. practice, PM took no advertising; editorials did not appear every day, and when they did were signed by an individual, initially Ingersoll himself, instead of anonymously coming from the paper itself. Sometimes these editorials took over the front page. His first editorial took a forthright stand on World War II, already under way in Europe: "We are against people who push other people around," he wrote, demanding material U.S. support for the nations opposing Nazi Germany and Fascist Italy.
The first year of the paper was a general success, though the paper was already in some financial trouble: its circulation of 100,000–200,000 was insufficient. Marshall Field III had become the paper's funder; quite unusually, he was a "silent partner" in this continually money-losing undertaking.
The 41-year-old Ingersoll was drafted into the military; when he returned after the war, he found a paper that was less lively and well-written than under his leadership, and with the pro-communist and anti-communist liberals writing at cross purposes. The paper never quite recovered and ceased publication in 1948, an early victim of the Cold War (and of Field's increasing interest in the Chicago Sun rather than PM).
Ingersoll later wrote numerous books about his service in World War II.
It has recently been suggested, based on research, that Ingersoll may have been the originator, chief advocate and mission planner of the tactical deception unit formed by the US Army during the war and deployed in the European Theater of Operations known formally as the 23rd Headquarters Special Troops and colloquially as the Ghost Army of World War II.
In the 1950s Ingersoll acquired and managed several newspapers. His company, founded in 1957, was taken over by his son Ralph M. Ingersoll Jr. in 1982 after he had bought his father out in a deal that left them no longer on speaking terms.
- Hoopes, Roy (1985). Ralph Ingersoll. A Biography. New York: Atheneum.
- Starr, Roger (Summer 1993). "PM: New York's Highbrow Tabloid". City Journal. Retrieved March 5, 2007.
- Jones, Jack (March 9, 1985). "Created PM Newspaper in Eventful Career: Ex-Magazine Editor Ingersoll Dies". The Los Angeles Times.
- Kunkel, Thomas (1995). Genius in Disguise. Random House. p. 117.
- McFadden, Robert D. (March 9, 1985). "Ralph Ingersoll, Editor and Publisher". New York Times. p. 16.
- Nel, Philip. "About the Newspaper 'PM". The Crockett Johnson Homepage. Retrieved June 21, 2005.
- Kunkel (1995). pp. 203-204, 294
- Beyer, Rick (March 2011). "The Man Behind the Idea?". The Ghost Army (website).
- Jones, Alex S. (August 7, 1987). "Ingersoll to Buy New Jersey Paper". The New York Times.
- Jones, Alex S. (July 3, 1990). "The Media Business; Ingersoll, in Swap, Sheds His U.S. Papers". The New York Times.
- Bernstein, Lester (November 17, 1985). "Crusading Editor Dies Rich". The New York Times.