Represent.com

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Represent
IndustryCustom crowd funded apparel
FoundedAugust 2014 (2014-08)
FoundersBryan Baum, Leo Seigal, Andrej Pancik
Headquarters
Los Angeles, California
,
United States
Key people
Bryan Baum, Leo Seigal, Andrej Pancik
OwnerCustomInk[1]
Websiterepresent.com

Represent is a privately owned internet company based in Los Angeles, California. The company allows users to create and sell custom merchandise to generate funds or awareness.

In February 2016 it was announced that the company had been acquired by CustomInk in a deal worth an estimated $100m.[2]

History

Represent was co-founded by Bryan Baum, Leo Seigal, and Andrej Pancik, who met at Oxford University.[3]

The idea for Represent originated from the co-founders' first startup company Prizeo’s function of providing a platform for influencers to create prize-based campaigns to raise money and awareness for causes they're passionate about.[4] Prizeo was acquired by tech mogul Todd Wagner in early 2015.[5]

In March 2015, it was reported that the company was turning over up to "$3m a month in sales just six months after it started".[6]

One of the company's most successful campaigns to date has been that of Ronda Rousey, which grossed $2.3m in sales.[7]

In February 2016, the company was acquired by CustomInk. The company continues to operate as a standalone brand, while their supply chain, operations, and technology are being integrated into CustomInk.[8]

Merchandise Campaigns

Represent has operated merchandise campaigns with influencers including:

3

Press

Represent and its influencer campaigns have been featured in publications including The Wall Street Journal,[69] Mashable,[70] Fox Sports,[71] The Telegraph,[72] Forbes,[73] TechCrunch, and The Guardian.[74]

References

  1. ^ http://pevc.dowjones.com/article?aid=DJFVW00120160204ec24alb8n&ProductIDFromApplication=32&r=Rss&s=DJFVW&ReturnUrl=http%3a%2f%2fpevc.dowjones.com%2farticle%3faid%3dDJFVW00120160204ec24alb8n%26ProductIDFromApplication%3d32%26r%3dRss%26s%3dDJFVW
  2. ^ http://pevc.dowjones.com/article?aid=DJFVW00120160204ec24alb8n&ProductIDFromApplication=32&r=Rss&s=DJFVW&ReturnUrl=http%3a%2f%2fpevc.dowjones.com%2farticle%3faid%3dDJFVW00120160204ec24alb8n%26ProductIDFromApplication%3d32%26r%3dRss%26s%3dDJFVW
  3. ^ http://www.wired.co.uk/magazine/archive/2013/11/start/fan-funding-charities
  4. ^ Pozin, Ilya (November 19, 2014). "It's Not A Pivot: 3 Companies That Spun Into New Success". Forbes.
  5. ^ Sandberg, Bryn Elise (June 23, 2015). "Todd Wagner Acquires Celebrity-Based Charity Prizeo (Exclusive)". The Hollywood Reporter.
  6. ^ http://www.telegraph.co.uk/finance/businessclub/11471516/The-British-invasion-of-Silicon-Valley.html
  7. ^ Rousey’s campaign was particularly successful, grossing $2.3 million in t-shirt sales in a fundraiser for Didi Hirsch Mental Health Services.
  8. ^ http://techcrunch.com/2016/02/04/customink-acquires-represent-a-custom-merchandise-marketplace-for-influencers/
  9. ^ https://represent.com/arnold/schwarzenegger-come-with-me-if-you-want-to-lift
  10. ^ Damon, Martin (August 6, 2015). "Ronda Rousey 'do nothing b***h' shirts being sold for charity". Fox Sports.
  11. ^ http://www.highsnobiety.com/2015/12/06/cara-delevingne-releases-the-future-is-female-charity-sweaters/
  12. ^ Husband, Andrew (March 27, 2015). "Channing Tatum Is Using His Wife And Kid To Promote 'Magic Mike XXL' With A Rather Unique T-Shirt". Uproxx.
  13. ^ CORINTHIOS, AURELIE (July 17, 2015). "The Vampire Diaries' Ian Somerhalder and Paul Wesley Launch Charity T-Shirt Campaign". People.
  14. ^ Garvey, Marianne (June 1, 2015). "Susan Sarandon, selling T-shirts to fund 'Deep Run' documentary on transgender teen, says Hollywood isn't particularly liberal". NY Daily News.
  15. ^ http://www.self.com/flash/celebrity-blog/2014/10/seth-rogen-memory-tee-design/
  16. ^ Sport, Telegraph (May 9, 2015). "Floyd Mayweather celebrates Manny Pacquiao victory - by releasing a T-shirt". The Telegraph.
  17. ^ Lewis, Taylor (July 9, 2015). "Usher Explains His Juneteenth Shirt: 'Know What You're Celebrating'". Essence.
  18. ^ http://www.billboard.com/articles/columns/pop/6804625/darren-criss-not-alone-release-limited-t-shirt-purchase
  19. ^ Bell, Crystal (June 8, 2015). "Feeling Overwhelmed By Life? Jared Padalecki Has Some Important Advice For You". MTV.
  20. ^ Gonzalez, Sandra (July 9, 2015). "How a (TV) superhero inspired a (TV) angel's latest charitable move". Mashable.
  21. ^ Spinney, Kimberly (April 16, 2015). "Jared Padalecki Teams Up With Jensen Ackles for 'Always Keep Fighting'". Public Slate.
  22. ^ Evans, Jason (October 30, 2014). "Stephen Amell on 'Arrow,' His Charity to Fight Cancer and 'The Flash'". Wall Street Journal.
  23. ^ Cains, Eleanor (September 22, 2015). "Tom Felton's Birthday: His Funniest Instagram Pics". Yahoo! Celebrity.
  24. ^ Carbone, Gina (January 13, 2015). "Norman Reedus: "Help Some Kids" Through Fan Shirt Relaunch — It Ends Soon!". Wall Street Journal.
  25. ^ https://represent.com/britney
  26. ^ Hurst, Samantha (December 19, 2014). "Arrow's Stephen Amell Partners with Represent to Help Raise Funds For "F&ck Cancer"". Crowdfund Insider.
  27. ^ Mitzeliotis, Katrina (March 26, 2015). "Miley Cyrus Supports James Franco's Shirt Collection: SHOP The Look". Hollywood Life.
  28. ^ http://markruffalo.tumblr.com/post/99928494830/here-is-the-fan-shirt-designed-in-support-of-water
  29. ^ HORNIACEK, Julia (July 20, 2015). "Troian Bellisario and Keegan Allen's Team Spoby Shirts Are Available For A (Very) Limited Time". Bustle.
  30. ^ Lerman, Ali (April 23, 2015). "Should Waka Flocka Flame Really Be Our Next President?". OC Weekly.
  31. ^ "Steve Aoki - Don't Buy Wild". Look To The Stars. July 8, 2015.
  32. ^ "'Arrow's' Paul Blackthorne: Lance Is On The Warpath, Coming For Oliver Queen". Access Hollywood. April 15, 2015.
  33. ^ Sirera, Lindsey (January 20, 2015). "Brooklyn Decker Chops 10 Inches Off Her Hair, Is the Latest Celeb to Embrace the Bob—See the Pic!". E! Online.
  34. ^ "Marc & Pau Gasol Create Limited Edition All-Star T-shirt to Benefit the Gasol Foundation". My Fox Memphis. February 11, 2015.
  35. ^ "It's Game On: PIXELS Movie Fans Raise Funds for Children's Hospitals". Broadway World. July 17, 2015.
  36. ^ King, Chris (September 3, 2015). "One Upon A Time's Jennifer Morrison Launches 'Dark Swan' Charity T-Shirt Campaign". TV Over Mind.
  37. ^ "Widow of 'American Sniper' Chris Kyle Just Made a HUGE ANNOUNCEMENT – We LOVE THIS!". The Political Insider.
  38. ^ http://www.comicbookmovie.com/interviews/news/?a=125862M
  39. ^ https://cdanews.com/2015/08/nathan-fillion-starts-his-own-represent-campaign-for-charity/
  40. ^ https://represent.com/mikerowe
  41. ^ https://represent.com/chad
  42. ^ http://espn.go.com/blog/washington-redskins/post/_/id/21016/if-you-liked-it-on-a-vine-redskins-qb-kirk-cousins-hopes-you-like-it-even-more-on-a-t-shirt
  43. ^ https://represent.com/jackblack
  44. ^ https://represent.com/edoriginal
  45. ^ https://represent.com/barakat
  46. ^ https://represent.com/barrowmanPRIVATE
  47. ^ https://represent.com/ian
  48. ^ https://represent.com/itsgrace4
  49. ^ https://represent.com/connor
  50. ^ https://represent.com/usainbolt
  51. ^ https://represent.com/lana
  52. ^ https://represent.com/kristin
  53. ^ https://represent.com/robbieamell
  54. ^ https://represent.com/chriscolfer
  55. ^ https://represent.com/verne
  56. ^ https://represent.com/frankie
  57. ^ http://www.themarysue.com/things-we-saw-today-805/
  58. ^ https://represent.com/trejo
  59. ^ https://represent.com/andersonsilva
  60. ^ https://represent.com/weirdal
  61. ^ https://represent.com/kat
  62. ^ https://represent.com/davidortiz2
  63. ^ https://represent.com/neil2
  64. ^ https://represent.com/kristenbell
  65. ^ https://represent.com/felicia
  66. ^ https://represent.com/hannahhart
  67. ^ https://represent.com/tyler
  68. ^ https://represent.com/donnie/donnie-wahlberg-generation-rescue-limited-edition-tee
  69. ^ Evans, Jason (October 30, 2014). "Stephen Amell on 'Arrow,' His Charity to Fight Cancer and 'The Flash'". Wall Street Journal.
  70. ^ Gonzalez, Sandra (July 9, 2015). "How a (TV) superhero inspired a (TV) angel's latest charitable move". Mashable.
  71. ^ Damon, Martin (August 6, 2015). "Ronda Rousey 'do nothing b***h' shirts being sold for charity". Fox Sports.
  72. ^ Sport, Telegraph (May 9, 2015). "Floyd Mayweather celebrates Manny Pacquiao victory - by releasing a T-shirt". The Telegraph.
  73. ^ Pozin, Ilya (November 19, 2014). "It's Not A Pivot: 3 Companies That Spun Into New Success". Forbes.
  74. ^ http://www.theguardian.com/technology/2014/nov/14/ready-steady-startup-silicon-valley
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