Represent.com

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Represent
Industry Custom crowd funded apparel
Founded August 2014 (2014-08)
Founders Bryan Baum, Leo Seigal, Andrej Pancik
Headquarters Los Angeles, California, United States
Key people
Bryan Baum, Leo Seigal, Andrej Pancik
Owner CustomInk[1]
Website represent.com

Represent is a privately owned internet company based in Los Angeles, California. The company allows users to create and sell custom merchandise to generate funds or awareness.

In February 2016 it was announced that the company had been acquired by CustomInk in a deal worth an estimated $100m.[2]

History[edit]

Represent was co-founded by Bryan Baum, Leo Seigal, and Andrej Pancik, who met at Oxford University.[3]

The idea for Represent originated from the co-founders' first startup company Prizeo’s function of providing a platform for influencers to create prize-based campaigns to raise money and awareness for causes they're passionate about.[4] Prizeo was acquired by tech mogul Todd Wagner in early 2015.[5]

In March 2015, it was reported that the company was turning over up to "$3m a month in sales just six months after it started".[6]

One of the company's most successful campaigns to date has been that of Ronda Rousey, which grossed $2.3m in sales.[7]

In February 2016, the company was acquired by CustomInk. The company continues to operate as a standalone brand, while their supply chain, operations, and technology are being integrated into CustomInk.[8]

Merchandise Campaigns[edit]

Represent has operated merchandise campaigns with influencers including:

Press[edit]

Represent and its influencer campaigns have been featured in publications including The Wall Street Journal,[69] Mashable,[70] Fox Sports,[71] The Telegraph,[72] Forbes,[73] TechCrunch, and The Guardian.[74]

References[edit]

  1. ^ http://pevc.dowjones.com/article?aid=DJFVW00120160204ec24alb8n&ProductIDFromApplication=32&r=Rss&s=DJFVW&ReturnUrl=http%3a%2f%2fpevc.dowjones.com%2farticle%3faid%3dDJFVW00120160204ec24alb8n%26ProductIDFromApplication%3d32%26r%3dRss%26s%3dDJFVW
  2. ^ http://pevc.dowjones.com/article?aid=DJFVW00120160204ec24alb8n&ProductIDFromApplication=32&r=Rss&s=DJFVW&ReturnUrl=http%3a%2f%2fpevc.dowjones.com%2farticle%3faid%3dDJFVW00120160204ec24alb8n%26ProductIDFromApplication%3d32%26r%3dRss%26s%3dDJFVW
  3. ^ https://www.wired.co.uk/magazine/archive/2013/11/start/fan-funding-charities
  4. ^ Pozin, Ilya (November 19, 2014). "It's Not A Pivot: 3 Companies That Spun Into New Success". Forbes. 
  5. ^ Sandberg, Bryn Elise (June 23, 2015). "Todd Wagner Acquires Celebrity-Based Charity Prizeo (Exclusive)". The Hollywood Reporter. 
  6. ^ https://www.telegraph.co.uk/finance/businessclub/11471516/The-British-invasion-of-Silicon-Valley.html
  7. ^ Rousey’s campaign was particularly successful, grossing $2.3 million in t-shirt sales in a fundraiser for Didi Hirsch Mental Health Services.
  8. ^ https://techcrunch.com/2016/02/04/customink-acquires-represent-a-custom-merchandise-marketplace-for-influencers/
  9. ^ https://represent.com/arnold/schwarzenegger-come-with-me-if-you-want-to-lift
  10. ^ Damon, Martin (August 6, 2015). "Ronda Rousey 'do nothing b***h' shirts being sold for charity". Fox Sports. 
  11. ^ http://www.highsnobiety.com/2015/12/06/cara-delevingne-releases-the-future-is-female-charity-sweaters/
  12. ^ Husband, Andrew (March 27, 2015). "Channing Tatum Is Using His Wife And Kid To Promote 'Magic Mike XXL' With A Rather Unique T-Shirt". Uproxx. 
  13. ^ CORINTHIOS, AURELIE (July 17, 2015). "The Vampire Diaries' Ian Somerhalder and Paul Wesley Launch Charity T-Shirt Campaign". People. 
  14. ^ Garvey, Marianne (June 1, 2015). "Susan Sarandon, selling T-shirts to fund 'Deep Run' documentary on transgender teen, says Hollywood isn't particularly liberal". NY Daily News. 
  15. ^ http://www.self.com/flash/celebrity-blog/2014/10/seth-rogen-memory-tee-design/
  16. ^ Sport, Telegraph (May 9, 2015). "Floyd Mayweather celebrates Manny Pacquiao victory - by releasing a T-shirt". The Telegraph. 
  17. ^ Lewis, Taylor (July 9, 2015). "Usher Explains His Juneteenth Shirt: 'Know What You're Celebrating'". Essence. 
  18. ^ http://www.billboard.com/articles/columns/pop/6804625/darren-criss-not-alone-release-limited-t-shirt-purchase
  19. ^ Bell, Crystal (June 8, 2015). "Feeling Overwhelmed By Life? Jared Padalecki Has Some Important Advice For You". MTV. 
  20. ^ Gonzalez, Sandra (July 9, 2015). "How a (TV) superhero inspired a (TV) angel's latest charitable move". Mashable. 
  21. ^ Spinney, Kimberly (April 16, 2015). "Jared Padalecki Teams Up With Jensen Ackles for 'Always Keep Fighting'". Public Slate. 
  22. ^ Evans, Jason (October 30, 2014). "Stephen Amell on 'Arrow,' His Charity to Fight Cancer and 'The Flash'". Wall Street Journal. 
  23. ^ Cains, Eleanor (September 22, 2015). "Tom Felton's Birthday: His Funniest Instagram Pics". Yahoo! Celebrity. Archived from the original on April 15, 2016. 
  24. ^ Carbone, Gina (January 13, 2015). "Norman Reedus: "Help Some Kids" Through Fan Shirt Relaunch — It Ends Soon!". Wall Street Journal. 
  25. ^ https://represent.com/britney
  26. ^ Hurst, Samantha (December 19, 2014). "Arrow's Stephen Amell Partners with Represent to Help Raise Funds For "F&ck Cancer"". Crowdfund Insider. 
  27. ^ Mitzeliotis, Katrina (March 26, 2015). "Miley Cyrus Supports James Franco's Shirt Collection: SHOP The Look". Hollywood Life. 
  28. ^ http://markruffalo.tumblr.com/post/99928494830/here-is-the-fan-shirt-designed-in-support-of-water
  29. ^ HORNIACEK, Julia (July 20, 2015). "Troian Bellisario and Keegan Allen's Team Spoby Shirts Are Available For A (Very) Limited Time". Bustle. 
  30. ^ Lerman, Ali (April 23, 2015). "Should Waka Flocka Flame Really Be Our Next President?". OC Weekly. 
  31. ^ "Steve Aoki - Don't Buy Wild". Look To The Stars. July 8, 2015. 
  32. ^ "'Arrow's' Paul Blackthorne: Lance Is On The Warpath, Coming For Oliver Queen". Access Hollywood. April 15, 2015. 
  33. ^ Sirera, Lindsey (January 20, 2015). "Brooklyn Decker Chops 10 Inches Off Her Hair, Is the Latest Celeb to Embrace the Bob—See the Pic!". E! Online. 
  34. ^ "Marc & Pau Gasol Create Limited Edition All-Star T-shirt to Benefit the Gasol Foundation". My Fox Memphis. February 11, 2015. 
  35. ^ "It's Game On: PIXELS Movie Fans Raise Funds for Children's Hospitals". Broadway World. July 17, 2015. 
  36. ^ King, Chris (September 3, 2015). "One Upon A Time's Jennifer Morrison Launches 'Dark Swan' Charity T-Shirt Campaign". TV Over Mind. Archived from the original on October 7, 2015. 
  37. ^ http://www.comicbookmovie.com/interviews/news/?a=125862M
  38. ^ https://cdanews.com/2015/08/nathan-fillion-starts-his-own-represent-campaign-for-charity/
  39. ^ https://represent.com/mikerowe
  40. ^ https://represent.com/chad
  41. ^ http://espn.go.com/blog/washington-redskins/post/_/id/21016/if-you-liked-it-on-a-vine-redskins-qb-kirk-cousins-hopes-you-like-it-even-more-on-a-t-shirt
  42. ^ https://represent.com/jackblack
  43. ^ https://represent.com/edoriginal
  44. ^ https://represent.com/barakat
  45. ^ https://represent.com/barrowmanPRIVATE
  46. ^ https://represent.com/ian
  47. ^ https://represent.com/itsgrace4
  48. ^ https://represent.com/connor
  49. ^ https://represent.com/usainbolt
  50. ^ https://represent.com/lana
  51. ^ https://represent.com/kristin
  52. ^ https://represent.com/robbieamell
  53. ^ https://represent.com/chriscolfer
  54. ^ https://represent.com/verne
  55. ^ https://represent.com/frankie
  56. ^ http://www.themarysue.com/things-we-saw-today-805/
  57. ^ https://represent.com/trejo
  58. ^ https://represent.com/andersonsilva
  59. ^ https://represent.com/weirdal
  60. ^ https://represent.com/kat
  61. ^ https://represent.com/davidortiz2
  62. ^ https://represent.com/neil2
  63. ^ https://represent.com/kristenbell
  64. ^ https://represent.com/felicia
  65. ^ https://represent.com/hannahhart
  66. ^ https://represent.com/tyler
  67. ^ https://represent.com/donnie/donnie-wahlberg-generation-rescue-limited-edition-tee
  68. ^ https://represent.com/swc/sarah-wayne-callies-international-rescue-committee-limited-edition-tee
  69. ^ Evans, Jason (October 30, 2014). "Stephen Amell on 'Arrow,' His Charity to Fight Cancer and 'The Flash'". Wall Street Journal. 
  70. ^ Gonzalez, Sandra (July 9, 2015). "How a (TV) superhero inspired a (TV) angel's latest charitable move". Mashable. 
  71. ^ Damon, Martin (August 6, 2015). "Ronda Rousey 'do nothing b***h' shirts being sold for charity". Fox Sports. 
  72. ^ Sport, Telegraph (May 9, 2015). "Floyd Mayweather celebrates Manny Pacquiao victory - by releasing a T-shirt". The Telegraph. 
  73. ^ Pozin, Ilya (November 19, 2014). "It's Not A Pivot: 3 Companies That Spun Into New Success". Forbes. 
  74. ^ https://www.theguardian.com/technology/2014/nov/14/ready-steady-startup-silicon-valley