Launched on 25 May 1940, it was originally the official newspaper of the Ex-Services' Allied Association. It was bought by the Mirror Group in 1947, after which it was printed and published by IPC Newspapers Ltd.
In the 1950s it increased its light-entertainment pages and would often run features on the Royalty.
During the 1960s and 1970s it became known as Reveille Magazine and would publish large double-page pop posters and also feature tasteful glamour models.
Author Rosemary Timperley wrote a great many articles for Reveille under her own name and pseudonyms.
In March 1973 it was renamed New Reveille, the title being reverted to Reveille in March 1975. By the end of 1975 Reveille had shrunk from its previous 40 page size and had dropped the short story feature, becoming more concerned with television, movies, and celebrities.
Its last issue appeared on 17 August 1979 and in September 1979 it was merged with Tit-Bits magazine.
- 1954: 19 February issue featured Marilyn Monroe
- 1957: John Lennon bought one of his first guitars after seeing it advertised in Reveille magazine.
- 1959: Reveille front page, headlined "Hay there!", with a woman in hay, filmed full screen on a London newsstand in the autumn of 1958 by Robert Vas, a Hungarian refugee and film director in the making, for "Refuge England", at 22'21 of 25'15, part of Free Cinema 6, 'The Last Free Cinema', which premiered at the NFT[disambiguation needed] from March 18th to 22nd, 1959.
3. Richard, Simms (2008). Articles in Reveille. Rosemary Timperley. Retrieved on 2008-01-22.
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