Robbins Brothers
| Type | Private |
|---|---|
| Industry | Retail Jewelry |
| Founded | Seattle, Washington, U.S. (1921, incorporated 1993) |
| Headquarters | Azusa, California, USA |
| Key people | Andy Heyneman [1](CEO) Skip Robbins Steve Robbins |
| Website | www.RobbinsBros.com |
Robbins Bros. Jewelry, Inc. is a California-based jewelry store specializing in engagement rings. Robbins Bros. describes itself as “the world’s biggest engagement ring store.”[2]
Contents |
[edit] History
In 1921 Robbins Brothers opened its first store in Seattle, Washington. The first store, Ben Tipp Diamonds was founded by Ben Tipp. Ben Tipp’s son, Eugene Robbins, later purchased a new store, William Pitt Jewelers located in Pasadena, California. Eugene Robins’ two sons, Skip and Steve later took over management of the company.
In 1993, the retailer changed its name to "Robbins Bros., The Engagement Ring Store.” From 1993-2003 Robbins Bros created a series of advertisements, particularly the “non-ad” radio commercials starring Skip and Steve Robbins, that allowed them to obtain 21% market share of jewelry by 2003. [3]
As of April 27, 2009 the company closed all of its Chicago stores. [4]
[edit] Business
Robbins Brothers is most recognized for its radio ads styled in a "non-ad" format of “consumer messages written in the vulnerable, candid style of a conversation between close friends”[5] These advertisements have won national awards[6],and received praise from industry publications as seen in the Entrepreneur Magazine article spotlighting Robbins Brothers unique approach. In 2007, Robbins Brothers began offering engagement planning services. The engagement planning services have been labeled business publications as "good karma marketing". [7]
[edit] See also
- Zales
- Kay Jewelers
- Engagement Ring
- Robbins Brothers engagement Ring
[edit] References
- ^ Bates, Rob. "Interview with President and CEO of Robbins Brothers." JCKonline 26 May 2009. 16 June 2009 <http://www.jckonline.com/blog/870000287/post/1880044988.html?q=robbins+brothers>.
- ^ US Trademark, http://tmportal.uspto.gov/external/portal/tow?SRCH=Y&isSubmitted=true&details=&SELECT=US+Serial+No&TEXT=76521382
- ^ Garcia, Shelley. "Jewelry chain finds brass ring as it revamps concept." San Fernando Valley Business Journal 23 June 2003.
- ^ http://www.nationaljewelernetwork.com/njn/content_display/majors/financial-reporting/e3i388dc3328f74c5ee7ccdff4dd0e89be8
- ^ Entrepreneur 12 Dec. 2005. Entrepreneur. 12 June 2009 <http://www.entrepreneur.com/advertising/adcolumnistroyhwilliams/article81824.html>.
- ^ http://www.indesignb2b.com/radio.asp
- ^ Entrepreneur 17 June 2005. Entrepreneur. 12 June 2009 <http://www.entrepreneur.com/worklife/successstories/article78404.html>.
