Robert T. Craig
|Robert T. Craig|
Robert T. Craig
|Born||May 10, 1947
Rochester, New York
|Awards||Fellow and Past President of the International Communication Association (Lifetime Status); Best Article Award, International Communication Association, 2000; Golden Anniversary Monograph Award, National Communication Association, 2000|
|Main interests||Communication theory, social constructionism|
|Notable ideas||Grounded practical theory, metacommunicative model of communication, practical discipline of communication|
Robert T. Craig is a communication theorist from the University of Colorado, Boulder who received his B.A. in Speech at the University of Wisconsin–Madison, and his M.A and PhD. in communication from Michigan State University. Craig was on the 1988 founding board of the journal "Research on Language and Social Interaction," a position he continues to hold. From 1991-1993 Craig was the founding editor of the International Communication Association journal "Communication Theory" which has been in continuous publication since 1991. He is currently the editor for the ICA Handbook series. In 2009 Craig was elected as a Lifetime Fellow for the International Communication Association, an organization he was president for in 2004-2005.
Craig's work "Communication Theory as a Field" received the Best Article Award from the International Communication Association as well as the Golden Anniversary Monograph Award from the National Communication Association. That work has since been translated into French  and Russian. The theory presented in "Communication Theory as a Field" has become the basis of the book "Theorizing Communication" which Craig co-edited with Heidi Muller, as well as being adopted by several other communication theory textbooks as a new framework for understanding the field of communication theory.
Grounded practical theory
In 1995 Robert T. Craig and Karen Tracy published "Grounded Practical Theory: The case of Intellectual Discussion". This was an attempt by Craig and Tracy to create a methodological model using discourse analysis which will "guide the development and assessment of normative theories." Craig and Tracy argue that the communication discipline has been dominated by scientific theory which is concerned with what is, while normative theories are centrally concerned with what ought to be. This neglect of normative theories "limits the practical usefulness of communication studies."
Grounded practical theory (GPT) is a metatheoretical approach based on Craig's (1989) notion of communication as a practical, rather than scientific, discipline. The goal of communication as a practical discipline is to develop normative theories to guide practice. Based on this argument, GPT was developed as a methodologically grounded means of theorizing communication practices. GPT involves (1) reconstructing communicative practices, (2) redescribing those practices in less context-specific terms, and (3) identifying implicit principles which guide the practice. Generally a GPT study begins by looking for troubles or dilemmas endemic to situated interaction and observable in discourse. This constitutes the “problem level” and the “grounded” component of the GPT approach. Then, problems are reconstructed concretely and abstractly and matched with the techniques which participants employ for dealing with those problems. This constitutes the “technical level” and is an important part of the theorizing process. Finally, the ideals and standards shaping the practice and how to manage its problems and techniques constitute the “philosophical level.” This situates the practice both locally and generally for the purpose of normative critique. A methodological approach which is explicitly guided by GPT is action implicative discourse analysis (AIDA).
Communication Theory as a Field
In 1999 Craig wrote a landmark article "Communication Theory as a Field" which expanded the conversation regarding disciplinary identity in the field of communication. At that time, communication theory textbooks had little to no agreement on how to present the field or what theories to include in their textbooks. This article has since become the foundational framework for four different textbooks to introduce the field of communication. In this article Craig "proposes a vision for communication theory that takes a huge step toward unifying this rather disparate field and addressing its complexities." To move toward this unifying vision Craig focused on communication theory as a practical discipline and shows how "various traditions of communication theory can be engaged in dialogue on the practice of communication." In this deliberative process theorists would engage in dialog about the "practical implications of communication theories." In the end Craig proposes seven different traditions of Communication Theory and outlines how each one of them would engage the others in dialogue.
Craig proposes that these seven suggested traditions of communication theory have emerged through research into communication, and each one has their own way of understanding communication. These seven traditions are:
- Rhetorical: views communication as the practical art of discourse.
- Semiotic: views communication as the mediation by signs.
- Phenomenological: communication is the experience of dialogue with others.
- Cybernetic: communication is the flow of information.
- Socio-psychological: communication is the interaction of individuals.
- Socio-cultural: communication is the production and reproduction of the social order.
- Critical: communication is the process in which all assumptions can be challenged.
These proposed seven traditions of communication theory are then placed into conversation with each other on a a table first to show how each traditions different interpretation of communication defines the tradition's vocabulary, communication problems, and commonplaces, and next to show what argumentation between the traditions would look like.
Craig concluded this article with an open invitation to explore how the differences in these theories might shed light on key issues, show where new traditions could be created, and engaging communication theory with communication problems through metadiscourse.  Craig further proposes several future traditions that could possibly be fit into the metamodel. A feminist tradition where communication is theorized as "connectedness to others", an aesthetic tradition theorizing communication as "embodied performance", an economic tradition theorizing communication as "exchange", and a spiritual tradition theorizing communication on a "nonmaterial or mystical plane of existence." 
Books and chapters
- Craig, Robert (Dec 24, 2011). "Robert Craig Vita". University of Colorado. Retrieved Feb 21, 2011.
- Craig 2006.
- "Editorial Board" (PDF). Research on Language and Social Interaction (Taylor and Francis) 22 (1). January 1988. doi:10.1080/0835181880938929. Retrieved Feb 5, 2011.
- "ROLSI Editorial Board" (http). Taylor and Francis. 2011. Retrieved Feb 5, 2011.
- "ROLSI Brief history" (http). Taylor and Francis. 2011. Retrieved Feb 5, 2011.
- "International Communication Association Handbook series". International Communication Association. 2011. Retrieved Feb 10, 2011.
- "International Communication Association Fellows" (http). International Communication Association. 2010. Retrieved Jan 8, 2011.
- Anderson & Baym 2004, pp. 440.
- "International Communication Association past presidents" (http). International Communication Association. 2010. Retrieved Jan 8, 2011.
- Craig 1999.
- "International Communication Association Awards" (PDF). International Communication Association. 2003. Retrieved Jan 8, 2011.
- "National Communication Association Awards". National Communication Association. 2001. Retrieved Jan 8, 2011.
- Craig 2009.
- Craig & Muller 2007.
- Craig 2007, pp. 125.
- Littlejohn & Foss 2008.
- Griffin 2006.
- Miller 2005.
- Craig & Tracy 1995.
- Craig & Tracy 1995, p. 250.
- Craig & Tracy 1995, p. 249.
- Craig 1989.
- Craig & Tracy 1995, p. 250-253.
- Craig & Tracy 1995, p. 250, 264-265.
- Craig & Tracy 1995, p. 250,253, 264.
- Craig & Tracy 1995, p. 253.
- Craig & Tracy 1995, p. 266.
- Tracy 2004.
- Tracy 2007.
- Tracy & Craig 2010.
- Littlejohn & Foss 2008, pp. 6.
- Donsback 2006.
- Penman 2000.
- Anderson & Baym 2004.
- Lindlof & Taylor 2002.
- D'Angelo 2002.
- Jimenez & Guillem 2009.
- Anderson 1996, pp. 200-201.
- Craig 1999, pp. 120.
- Craig 2006, pp. 13.
- Penman 2000, pp. 6, 76.
- Craig 2001.
- Craig 1999, pp. 132-146.
- Craig 1999, pp. 132-134.
- Craig 1999, pp. 135-136.
- Craig 1999, pp. 136-138.
- Craig 1999, pp. 138-140.
- Craig 1999, pp. 141-142.
- Craig 1999, pp. 142-144.
- Craig 1999, pp. 144-146.
- Craig 1999, pp. 146-149.
- Craig 1999, pp. 133-134.
- Craig 1999, pp. 132,133.
- Craig 1999, pp. 132,134.
- Craig 1999, pp. 149.
- Craig 1999, pp. 149,151.
- Craig 1999, pp. 151.
- Anderson, James A.; Baym, Geoffrey (December 2004). "Philosophies and Philosophic Issues in Communication, 1995-2004". Journal of Communication (Blackwell Publishing Ltd.; International Communication Association) 55: 437–448. doi:10.1111/j.1460-2466.2004.tb02647.x.
- Anderson, John Arthur (1996). Communication Theory: Epistemological Foundations. Guilford Press. ISBN 1-57230-083-3. Retrieved Feb 2, 2011.
- Craig, Robert T. (March 1989). "Communication as a Practical discipline". In Dervin, Brenda. Rethinking Communication: Paradigm Issues 1. SAGE Publications. pp. 97–122. ISBN 978-0-8039-3029-2. Retrieved Jan 29, 2011.
- Craig, Robert T. (May 1999). "Communication Theory as a Field" (PDF). Communication Theory (Blackwell Publishing Ltd.; International Communication Association) 9 (2): 119–161. doi:10.1111/j.1468-2885.1999.tb00355. Retrieved Jan 8, 2011.
- Craig, Robert (May 2001). "Minding My Metamodel, Mending Myers". Communication Theory (Blackwell Publishing Ltd.; International Communication Association) 11 (2): 231–240. doi:10.1111/j.1468-2885.2001.tb00241.x.
- Craig, Robert (2006). "A Path Through the Methodological Divides". KEIO Communication Review (EBSCO Industries; Blackwell Publishing Ltd.) 28: 9–17. Retrieved Jan 8, 2011.
- Craig, Robert; Trans. Johanne Saint-Charles; Trans. Pierre Mongea (2009). "La communication en tant que champ d’études". Revue internationale de communication sociale et publique (Blackwell Publishing Ltd.; Université du Québec à Montréal) 1: 1–42. Retrieved Jan 8, 2011.
- Craig, Robert; Muller, Heidi, eds. (April 2007). Theorizing Communication: Readings Across the Traditions. SAGE Publications. ISBN 978-1-4129-5237-8. Retrieved Jan 29, 2011.
- Craig, Robert; Tracy, Karen (August 1995). "Grounded Practical Theory:The Case Of Intellectual Discussion". Communication Theory (Blackwell Publishing Ltd.; International Communication Association) 5 (3): 248–272. doi:10.1111/j.1468-2885.1995.tb00108.x. Retrieved Feb 5, 2011.
- D'Angelo, Paul (December 2002). "News Framing as a Multiparadigmatic Research Program:A Response to Entman". Journal of Communication (Blackwell Publishing Ltd.; International Communication Association) 52 (4): 870–888. doi:10.1111/j.1460-2466.2002.tb02578.x.
- Donsback, Wolfgang (September 2006). "The Identity of Communication Research". Journal of Communication (Blackwell Publishing Ltd.; International Communication Association) 54 (4): 589–615. doi:10.1111/j.1460-2466.2006.00294.x. Retrieved Jan 28, 2011.
- Griffin, Emory A. (2006). An First Look at Communication Theory (6 ed.). McGraw-Hill. Retrieved Jan 29, 2011.
- Jimenez, Leonarda; Guillem, Susana (August 2009). "Does Communication Studies Have an Identity? Setting the Bases for Contemporary Research". Catalan Journal of Communication And Cultural Studies (Intellect Ltd.) 1 (1): 15–27. doi:10.1386/cjcs.1.1.15_1. Retrieved Jan 28, 2011.
- Lindlof, Thomas R.; Taylor, Bryan C. (2002). Qualitative Communication Research Methods (2 ed.). Sage Publications Ltd. Retrieved Jan 28, 2011.
- Littlejohn, Stephen; Foss, Karen (2008). Theories of Human Communication (9 ed.). Thomson and Wadsworth. Retrieved Jan 23, 2011.
- Miller, Katherine (2005). Communication Theories:Perspectives, Processes, and Contexts (2 ed.). McGraw-Hill. Retrieved Jan 29, 2011.
- Penman, Robyn (2000). Reconstructing Communicating: looking to a Future. Lawrence Erlbaum Associates, Inc. Retrieved Jan 28, 2011.
- Tracy, Karen (2004). "Action-Implicative Discourse Analysis: A Communication Approach to Analyzing Talk" (PDF). Texas Linguistic Forum 47: 219–237. Retrieved Feb 2, 2011.
- Tracy, Karen (November 2007). "The Discourse of Crisis in Public Meetings: Case Study of a School District's Multimillion Dollar Error" (PDF). Journal of Applied Communication Research (Taylor and Francis; Routledge; National Communication Association) 35 (4): 418–441. doi:10.1080/00909880701617133. Retrieved Feb 2, 2011.
- Tracy, Karen; Craig, Craig T. (2010). "Studying Interaction in Order to Cultivate communicative Practices: Action-Implicative Discourse Analysis". In Streech, Jürgen. New Adventures in Language and Interaction. John Benjamins Publishing Company. pp. 145–166. ISBN 978-90-272-5600-3. Retrieved Feb 2, 2011.