Rocky Mountain Animal Defense (RMAD) is a U.S.-based non-profit 501-C-3 organization that helps eliminate the human-imposed suffering of animals in the Rocky Mountain region. The group was formed in 1994. RMAD furthers its mission through public education, community outreach, litigation, legislation and hands-on work. As of May, 2010, the group was renamed Rocky Mountain Justice for Animals under the leadership of Executive Director Karen Breslin.
In 1993, an undercover exposé of horrific conditions was filmed at an intensive egg farm operation in Boulder, Colorado. Leveraging the publicity generated by the video, a small but dedicated group of volunteers banded together to form RMAD. Historically, volunteer effort has fueled the work of RMAD. Over the years, paid staff has been phased in to support these volunteers, conduct program work, and administer the organization. Today a small staff supports the organization, which continues to rely heavily on volunteers.
Approximately 75 percent of RMAD's funding comes from individual contributions and membership dues. Approximately 20 percent comes from foundations. The remaining 5 percent comes from businesses and corporations. The organization devotes approximately 80 percent of its budget toward programs that directly support education and advocacy efforts on behalf of animals. It uses about 20 percent of its budget for administration and organizational development.