Sāma, Dāna, Bheda, Danda

Sāma, Dāna, Bheda, Danda is a method of persuasion used by Hindu Kshatriyas.These are four of the seven techniques used by Kings to rule their Kingdoms. The other three being, Māya, Upeksha, Indrajālā.

This is a political methodology to approach a given situation. Start with conciliation or gentle persuasion (Sāma). If that does not help, offer money/material wealth (Dāna). If that still does not change the status quo, use threat or cause dissension (Bheda). Use punishment or violence (Danda) to resolve the situation where the previous three fail. Use of illusions or deceit (Māya) , deliberately ignoring people (Upeksha), use of jugglery (Indrajālā) are also suggested to resolve any situation.

See also

• Agni Purana

References

• "The seven habits of highly effective kings". The Hindu Business Line. August 4, 2003. http://www.thehindubusinessline.com/bline/mentor/2003/08/04/stories/2003080400341100.htm. Retrieved 2006-10-06. 

• Krishnananda, Swami. "The Plight of the Pandavas". The Spiritual Import of the Mahabharata and the Bhagavadgita. The Divine Life Society. http://www.swami-krishnananda.org/maha/maha_01.html. Retrieved 2006-10-06.