Saloni Malhotra
Saloni Malhotra | |
|---|---|
| Nationality | Indian |
| Education | Engineer, University of Pune |
| Occupation | CEO |
| Organization | DesiCrew |
| Known for | Establishing rural BPOs in India. |
Saloni Malhotra is the founder and CEO of DesiCrew, an IT-enabled service company that provides back-office and support services in rural areas of Tamil Nadu and Karnataka.[1] Although establishing a BPO company is not a major task, she is widely acclaimed for her work of establishing these in rural parts of the states and employing unexperienced and untrained people from small villages.[2][3]
Career
Saloni did her engineering from University of Pune in state of Maharashtra. She started her career in an interactive media start up, Web Chutney based in Delhi. She somehow came into contact of Professor Jhunjhunwala of TeNet group, IIT Madras and came up with this idea.
It's not very different except of course, the ‘rural' perspective. It's like any other BPO that functions with people in rural areas. We work with IT/ITES companies, insurance, new media and mobile-based clients. When we looked around, we saw that a lot of BPOs hire people from rural areas and realised that people have to migrate to work here. So, we decided to take the jobs to them.
Her company DesiCrew received wide acclamation for this innovative approach and has been quite applauded.[4] DesiCrew has rural delivery centers in Tamilnadu and Karnataka, and employs 400-odd people from these villages.[5] She currently is on the Board of Directors of DesiCrew.[6]
Awards
- TiE Stree Shakthi Award in 2011
- Nominated : BusinessWeek's Asia's Youngest Entrepreneurs
- Nominated : MTV Youth Icon 2008
- Nomniated : E&Y Entrepreneur of the Year 2008
- Facilitated in the presence of the President of India by the CII.
References
- ^ a b "Saloni Malhotra, DesiCrew". Stree Shakti. Retrieved 1 July 2012.
- ^ "Social Entrepreneurship – Interview with DesiCrew (Rural BPO) Founder". PluGGd.in. 28 July 2009. Retrieved 13 May 2010.
- ^ "In India, Rural Workers Run Call Centers". ABC News. 4 June 2008. Retrieved 13 May 2010.
- ^ "Aye, aye, C@ptain". Business Line. 26 October 2007. Retrieved 13 May 2010.
- ^ a b "Desi Girl". The Hindu. 29 March 2012. Retrieved 1 July 2012.
- ^ "Rendeveous with Saloni Malhotra". Indiafusion. 5 March 2011. Retrieved 1 July 2012.