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Scary Mommy

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Scary Mommy
Type of site
Online media
HeadquartersNew York City, NY, USA
OwnerBustle Digital Group
URLwww.scarymommy.com
CommercialYes
LaunchedMarch 2008; 16 years ago (2008-03)

Scary Mommy is a website that produces content targeting mothers, which generally focuses on parenting, motherhood, current events and pop culture. The site is owned by Bustle Digital Group and is based in New York City.

History

Scary Mommy was launched in March 2008 by Jill Smokler in Baltimore, Maryland. In April 2012, Smokler published a companion book entitled Confessions of a Scary Mommy,[1][2] which became a New York Times best seller.[3] In 2013, Smokler established Scary Mommy Nation, a 501(c)3 non-profit that raised money for families that could not afford a Thanksgiving dinner.[4] By 2014, the site earned its first Webby Award in the "Family/Parenting" category.[5] It would go on to win additional Webby Awards in 2015 and 2018.[6][7]

In February 2015, the website was acquired by Some Spider Studios. Smokler remained with the company as chief content officer.[8][9] After the Some Spider acquisition, Scary Mommy added an in-house studio along with video producers, editors, staff writers, and other contributors.[10]

In February 2018, it became the first parenting channel on Snapchat's Discover feature.[11] In May 2018, Smokler left Scary Mommy. At the time, the site was reaching 80 million monthly unique visitors.[12]

In 2020, Fatherly was acquired by Some Spider Studios, the parent of Scary Mommy.[13]In 2021, Bustle Digital Group acquired Some Spider.[14]

Content

Scary Mommy originally served as a blog for its creator, Jill Smokler, to discuss parenting and motherhood. Smokler also introduced the Scary Mommy Confessions feature, which allows users to anonymously post messages about motherhood.[15][16]

In 2015, the site began featuring videos and articles created by a staff of writers. It also operates a channel on Snapchat's Discover feature.[11] In 2017, the site began developing, Lullaby League, a lullaby singing competition show hosted by Jim O'Heir.[10] That year, the site averaged 13.2 million monthly visitors in the United States.[11] Simultaneously, the show aired on television network Pop.[17][18]

References

  1. ^ Rosen, Jill (April 3, 2012). "Baltimore's Scary Mommy debuts scary new book". The Baltimore Sun. Retrieved September 23, 2018.
  2. ^ Rosenthal, Dave (April 9, 2012). "Confessions of a Scary Mommy". The Baltimore Sun. Retrieved September 23, 2018.
  3. ^ "Best Sellers: Combined Hardcover & Paperback Nonfiction: Sunday, April 29th 2012". The New York Times. April 29, 2012. Retrieved September 23, 2018.
  4. ^ Kim, Susanna (November 12, 2013). "'Scary Mommy' Blogger Raises Money to Give Away Thanksgiving Meals". ABC News. Retrieved September 23, 2018.
  5. ^ "Scary Mommy". Webby Awards. Retrieved September 23, 2018.
  6. ^ "Scary Mommy". Webby Awards. Retrieved September 23, 2018.
  7. ^ "Scary Mommy". Webby Awards. Retrieved September 23, 2018.
  8. ^ Chen, Jennifer (May 9, 2018). "How Scary Mommy Became the Most Hilariously Relatable Parenting Site". Brit + Co. Retrieved September 23, 2018.
  9. ^ D'Onfro, Jillian (March 30, 2015). "he man who sold Diapers.com for $540 million has a new media startup, and he just poached a top New York Times executive". Business Insider. Retrieved September 23, 2018.
  10. ^ a b Kashty, Meagan (June 22, 2017). "Exclusive: Cozy up to "Lullaby League" from Some Spider Studios". RealScreen. Retrieved September 23, 2018.
  11. ^ a b c Alpert, Lukas I. (February 5, 2018). "Scary Mommy Brings Parenting to Snapchat Discover". The Wall Street Journal. Retrieved September 23, 2018.
  12. ^ Britto, Brittany (May 16, 2018). "Scary Mommy founder Jill Smokler leaves company to explore next life stage". The Baltimore Sun. Retrieved September 23, 2018.
  13. ^ https://www.mediapost.com/publications/article/348658/fatherly-acquired-by-some-spider-pools-parentin.html?utm_source=pocket_saves
  14. ^ https://variety.com/2021/digital/news/bdg-some-spider-scary-mommy-1235024995/
  15. ^ Precourt, Stephanie (December 14, 2011). "Most controversial mom blogs". SheKnows. Retrieved September 23, 2018.
  16. ^ Brusie, Chaunie (September 7, 2015). "The most shocking Scary Mommy confessions ever". SheKnows. Retrieved September 23, 2018.
  17. ^ Snierson, Dan (March 30, 2018). "Parks and Rec alum Jim O'Heir to host singing competition that puts babies to sleep". Entertainment Weekly. Retrieved September 23, 2018.
  18. ^ "Pop TV and 'Scary Mommy' Partnership Debuts With 'Parks and Rec' Star Jim O'Heir's Singing Competition Show". TheWrap. April 17, 2018. Retrieved September 23, 2018.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Scary_Mommy&oldid=1121960774"