Simon Anholt

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Simon Anholt
Simon Anholt.JPG
Nationality British
Occupation Independent Policy Advisor, Speaker, Author & Researcher, on Nation Brands and Making the World Work

Simon Anholt is an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries.

These strategies are typically in the areas of national identity and reputation, public diplomacy, economic competitiveness, cultural policy and cultural relations, regional integration, export promotion, tourism, educational policy, immigration and related areas of social policy, security and defence, foreign direct investment, sustainability, talent attraction and major international events. He is best known for his work on the image and reputation of countries, cities and regions.

Simon Anholt has been called the "founder",[1] "champion"[2] and "instigator"[3] of the Nation Branding and Place Branding terms, concepts and field of study and practice.

He is the founder and publisher of the global annual research studies: Anholt-GfK Roper Nation Brands Index, Anholt-GfK Roper City Brands Index and Anholt-GfK Roper State Brands Index, three major surveys which use a panel of 30,000 people in 25 countries to monitor global perceptions of 50 countries, 50 cities and the 52 States of the Union.

Anholt was a member of the UK Foreign Office’s Public Diplomacy Board between 2000 and 2010,[4] has participated in sessions at the World Economic Forum[5] and has advised institutions including the UN World Tourism Organisation, the World Union of Olympic Cities,[6] the European Travel Commission,[7] and the European Conference on Public Communication[8]


He is the author of the book, Another One Bites The Grass, and Editor of the quarterly journal, Place Branding and Public Diplomacy. His book on the role of brands in economic development, Brand New Justice, was first published in 2003. He is a co-author of Beyond Branding (Kogan Page 2003), Brands and Branding (The Economist 2003), Heritage and Identity – Shaping the Nations of the North (Donhead 2002) and Destination Marketing (Butterworth Heinemann 2001/2003/2009). His more recent books are Brand America, (Cyan Books 2004 and 2009); Competitive Identity: the New Brand Management for Nations, Cities and Regions, (Palgrave Macmillan 2007); and Places: Image, Identity and Reputation (Palgrave Macmillan 2010).



  1. ^ Dinnie, K. "Japan’s Nation Branding:Recent Evolution and Potential Future Paths". Japan Aktuell Journal of Current Japanese Affairs. p. (3)pp.43. 
  2. ^ Fullerton, J.A. (2011). "Australia tourism advertising: A test of the bleed-over effect among US travelers". Place Branding and Public Diplomacy. p. 7(4)pp.245. 
  3. ^ Boisen, M., Van Gorp, B. (2011). "The selective nature of place branding and the layering of spatial identities". Journal of Place Management and Development. p. 4(2)pp.140. 
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