Simon Anholt

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Simon Anholt
Simon Anholt.JPG
Nationality British
Occupation Founder Good Country, Professor International Relations, Independent Policy Advisor, Speaker, Author & Researcher on Nation Brands and Making the World Work Better
Website
http://www.goodcountry.org/ http://www.simonanholt.com/

Simon Anholt is an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries.

These strategies are typically in the areas of national identity and reputation, public diplomacy, economic competitiveness, cultural policy and cultural relations, regional integration, export promotion, tourism, educational policy, immigration and related areas of social policy, security and defence, foreign direct investment, sustainability, talent attraction and major international events. He is best known for his work on the image and reputation of countries, cities and regions.

Simon Anholt has been called the "founder",[1] "champion"[2] and "instigator"[3] of the Nation Branding and Place Branding terms, concepts and field of study and practice.

He is also the founder of Good Country and the Good Country Index launched in his TEDtalk/TED (conference)[4]in June 2014.

He is the founder and publisher of the global annual research studies: Anholt-GfK Roper Nation Brands Index, Anholt-GfK Roper City Brands Index and Anholt-GfK Roper State Brands Index, three major surveys which use a panel of 30,000 people in 25 countries to monitor global perceptions of 50 countries, 50 cities and the 52 States of the Union.

Writing[edit]

He is the author of the book, Another One Bites The Grass, and of "Brand New Justice" covering the role of brands in economic development, first published in 2003. His more recent books are Brand America, (Cyan Books 2004 and 2009); Competitive Identity: the New Brand Management for Nations, Cities and Regions, (Palgrave Macmillan 2007); and Places: Image, Identity and Reputation (Palgrave Macmillan 2010). He is editor of the quarterly journal, Place Branding and Public Diplomacy. He is a co-author of Beyond Branding (Kogan Page 2003), Brands and Branding (The Economist 2003), Heritage and Identity – Shaping the Nations of the North (Donhead 2002) and Destination Marketing (Butterworth Heinemann 2001/2003/2009).

Bibliography[edit]

References[edit]

  1. ^ Dinnie, K. "Japan’s Nation Branding:Recent Evolution and Potential Future Paths". Japan Aktuell Journal of Current Japanese Affairs. p. (3)pp.43. 
  2. ^ Fullerton, J.A. (2011). "Australia tourism advertising: A test of the bleed-over effect among US travelers". Place Branding and Public Diplomacy. p. 7(4)pp.245. 
  3. ^ Boisen, M., Van Gorp, B. (2011). "The selective nature of place branding and the layering of spatial identities". Journal of Place Management and Development. p. 4(2)pp.140. 
  4. ^ {http://www.ted.com/talks/simon_anholt_which_country_does_the_most_good_for_the_world?language=en}

External links[edit]