Sloche

This article is about the frozen beverage. For the progressive rock band, see Sloche (band).

Sloche is a frozen beverage sold by the convenience store chain Couche-Tard, mostly in the province of Quebec, Canada. While it is similar in concept to the traditional Slush Puppie, Sloche has gathered much publicity through an aggressive (and sometimes controversial) marketing campaign. The oversized Sloche plastic cups are covered with humorous slogans such as: "No animal has tasted this product before you," and "A good source of crushed ice." Couche-Tard also sells gummy candies under the Sloche brand. Some of these candies had to be removed from the shelves after allegations that their concept art was racist.

Flavors

All Sloche flavor names are humorous and often gross, a marketing decision aimed at pleasing a mostly teenager crowd. The brand mission was described as: "To satisfy their need for sensory gratification and protest against authority, parents and society." The beverage's colors are vivid and the taste is said to be much sweeter than that of Slush Puppie and slightly more acidic. The following is an incomplete list of current and discontinued flavors:

• Rose Beef (Rosbeef)
• Sang Froid (Cold Blood)
• Gomme Balloune (Bubble Gum)
• Swompe (Swamp)
• Poussin Frappé (Chick Shake)
• Liposuccion (Liposuction)
• Winchire Wacheur (Windshield Washer), formerly: Schtroumpf Écrasé (Crushed Smurf) renamed because of concerns over copyright infringement.
• Goudron Sauvage (Wild Tar)
• Cheddar Tropical (Tropical Cheddar)
• Gadoue (Dirty melted snow)
• Wontong (Wonton Soup)
• Full Zinzin (Full Zinzin)
• papparmane (pepper mint)
• Enfin Reunies (Children reunite), "Paparmane+Winchirewaucher+Sang froid"

See also

• Slush (beverage)
• Slush Puppie, their main competitor in the Quebec market

External links

• Officiel Sloche site
• Sloche Brand Candy