Sundance 608 is the first of the Sundance Cinemas, a branch in the Sundance Group, to open in the United States, just ahead of San Francisco's Sundance Kabuki Theater. Sundance 608's grand opening in its new green setting was held on May 11, 2007. It is located in the Hilldale Shopping Center in Madison, Wisconsin where it replaced the former Hilldale Theater. The "608" is a reference to the telephone area code for the region.  Madison was selected as the first location for Sundance Cinemas due to the level of interest in independent film in the region.
Sundance 608 contains six stadium-seated auditoriums, a cafe, rooftop bar, and Gallery 608, which sells Sundance-related arts and merchandise as well as artwork produced by local artists. The added activities were seen by the Sundance Group as a means of changing the way customers viewed going to the movies and to make the movie theater more of a destination.
- "Media Gets Sneak Preview of New Sundance Theater". WISCTV/Channel 3000. 2007-03-21. Retrieved 2008-07-15.
- "Sundance 608 Opens Friday". WISCTV/Channel 3000. 2007-05-11. Retrieved 2008-07-15.
- Daykin, Tom (May 10, 2007). "Sundance premiere: Madison theater is first in chain led by Robert Redford". Milwaukee Journal Sentinel. Retrieved May 24, 2011.
- Rob Thomas (2007-05-07). "Redford Hopes Moviegoers will Linger". The Capital Times. Retrieved 2008-07-15.