SuperGroup plc
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| Type | Public (LSE: SGP) |
|---|---|
| Industry | Retail |
| Founded | 1985 |
| Headquarters | Cheltenham, UK |
| Key people | Peter Bamford, Chairman Julian Dunkerton, CEO |
| Products | Clothing |
| Revenue | £139.4 million (2010)[1][dead link] |
| Operating income | £22.6 million (2010)[1] |
| Profit | £72.2 million (2010)[1] |
| Website | www.supergroup.co.uk |
SuperGroup plc (LSE: SGP) is a British retail brand. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. The Group is made up of three main brands: Superdry, 77Breed (for the skate market) and SurfCo California (for the surf market). Superdry products combine vintage Americana fabrics with pseudo-Japanese text.
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[edit] History
The business was established by Julian Dunkerton as Cult Clothing in Cheltenham in 1985.[2] It opened its first store under the Superdry 極度乾燥(しなさい)[3] name in Covent Garden in London in 2004 with Engrish-like Japanese words on its clothes.[4] Superdry have no advertisements or celebrity endorsement, but a Brad leather jacket worn by football player David Beckham sold 70,000 from 2007 to mid-2009, becoming a best-seller for the company.[5][6]
The business was floated on the London Stock Exchange in March 2010.[7] Dunkerton appeared in the Sunday Times Rich List 2010, and is said to be worth an estimated £180m.[8]
The company issued a profits warning and placed its store opening plans under review in February 2012; the share price quickly dropped by 18%[9].
[edit] Operations
In 2008 a nationwide expansion of Superdry took place, with stores opening in major cities all over the UK, the majority in University cities; before the expansion Superdry clothing was sold only in the London store, House of Fraser concessions and Cult stores. As of 2012[update] the brand was sold in over 20 countries across 4 continents. The 77Breed and SurfCo brands were added to Supergroup's portfolio in 2006.
[edit] References
- ^ a b c Annual Report 2010
- ^ "Cheltenham staff to become millionaires overnight". South West Business. 17 November 2009. http://www.southwestbusiness.co.uk/news/Cheltenham-staff-millionaires-overnight/article-1523112-detail/article.html.
- ^ Phonetically "Kyokudo kanso shinasai" literally "(Please) Dry it (or yourself) extremely"
- ^ "Fashion retailer aims to build on the opening of its biggest UK store". Property Week. November 2009. http://www.propertyweek.com/supergroup-to-breed-20-stores-in-2010/3152381.article.
- ^ Guardian (May 28, 2009), "David Beckham jacket tussle ends with rap on the knuckles for Primark", The Guardian (London), http://www.guardian.co.uk/business/2009/may/28/david-beckham-jacket-primark-superdry, retrieved 2009-08-10
- ^ Daily Mail (May 30, 2009), Primark settle Beckham leather jacket tussle with Brit designers Superdry, London, http://www.dailymail.co.uk/femail/article-1189457/Primark-settle-Beckham-leather-jacket-tussle-Brit-designers-Superdry.html, retrieved 2009-08-10
- ^ Investors Snap Up Superdry Owner's Shares Sky News, 23 March 2010
- ^ Sunday Times Rich List: Who's up? This is money, 26 April 2010
- ^ SuperGroup issues profits warning after Superdry's tough January
